How Digital Consumers Make Decisions (or not)

You probably agree: Zoom fatigue is real. With so much of our lives operating digitally these days, how do you make your content resonate with digital consumers?

We welcome cognitive neuroscientist Dr. Carmen Simon to talk about how physiological signals can help us understand memory and decision-making in Zoom presentations and digital content like eBooks. She presents two controlled experiments she performed with iMotions using facial coding, eye tracking, GSR and EEG to understand the impact of animation, annotation, and imagery in these digital products. When it comes to how digital consumers make decisions, she finds that small adjustments can have a big impact on how memorable and consumable your content is.

Dr. Simon’s work illuminates how you can guide your customers’ focus and attention to the right elements by detecting measures of attention, fatigue, working memory, and motivation. She offers new learnings about how to perform rigorous cognitive psychology studies for tangible business results.

Carmen Simon, PhD is a Silicon Valley entrepreneur, cognitive neuroscientist and speaker, addressing a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Carmen is the founder of Memzy and her most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently to corporate audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act on it?

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