Adaptive research setups for human insight studies – bringing flexibility to your research methodologies

Researching how humans behave often requires that researchers can apply methodologies and study designs that are flexible enough to uncover new insights. From consumer behavior to public health and behavioral psychology, human behavior researchers need to be agile with a host of tools at their reach.

In this conversational webinar, take inspiration from an iMotions client whose myriad research takes advantage of using multiple, adaptive research setups at every turn to ensure the best conditions for all studies that pass through their doors. We welcomed the Center for Marketing and Sales Innovation at University of South Florida’s Director Robert Hammond and team leader Christina Norton from their partner Revenue Management Solutions, who together have used remote, in-lab, and traditional methodologies alike to assess customer experience of restaurant menus and reception of public health messaging. The key? Having a software platform ecosystem that can grow with you – from a lab-based setup to remote data collection and online studies. Rob talks about the evolution of the USF lab and how they have stayed flexible to reach their partners’ research needs, and demonstrate some key research results this flexibility has helped generate across both the academic and commercial sectors.

About the author

See what is next in human behavior research

Follow our newsletter to get the latest insights and events send to your inbox.