How iMotions helps change how we understand architecture

We spend all day, every day around human-created objects, experiences and environments. For human behavior researchers, understanding how people react to these is a source of endless discovery. Studying nonconscious human perception and behavior therefore has the potential to shift every commercial industry.

How we understand architecture

Architecture is one such field that is on the cusp of huge changes in how we explain and understand it. A growing body of research is showing how architecture and urban design create physiological responses in people that promote long-term health and well-being. If we don’t measure and seek to understand this impact, then we’re potentially creating environments that don’t promote this well-being and are unhealthy.

This is what iMotions client Ann Sussman of the Human Architecture and Planning Institute, Inc, a Boston-based research non-profit, works on. She campaigns for further studying neuroscience in architecture to show the world that buildings should be human-centered — and how modern built environments tend not to be. In this “Path to Publication” webinar, she showcases several of her published biosensor findings highlighting the interplay between buildings and well-being, including how biometric research reveals our innate face-bias and ’seeing’ this trait reframes the history of how blank, detail-free, modern architecture came to be.

The webinar is a must-see for researchers across industries who are looking to communicate their passion for human behavior research and create a paradigm shift promoting neuroscience within their fields.

**Have you published research using the iMotions software and want to participate in the webinar series? Reach out to

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