Data Analysis Capabilities of iMotions Online
iMotions Online offers a comprehensive suite of data analysis tools designed to provide deep insights into biometric and behavioral research. Key features include:
- Facial Expression Analysis: Utilizing Affectiva’s AFFDEX SDK, this feature detects and analyzes core emotions and facial action units.
- Eye Tracking Analysis: Provides visualizations such as gaze paths and heatmaps to track visual attention.
- Survey Results: Offers both analytics and table views, customizable for different question types and result presentations.
- Signal Overlays: Combines multiple biometric signals for a holistic view.
- AOIs (Areas of Interest): Allows detailed analysis of specific visual regions within stimuli.
These tools enable researchers to conduct detailed, real-time analysis and generate comprehensive reports, enhancing the understanding of participant behavior and responses.