Smart Classroom Tool. Hands-On Experience.
Endlessly Scalable.
Students are seeking cutting-edge experiences that make their applications stand out in a competitive job market. iMotions Online for Education gives undergraduate and graduate students neuromarketing skills that they can add to their CV and unique stories to tell in their interviews. Their finalized projects reflect their interests and capabilities, which are useful as networking tools whether they want to continue academic careers or explore industrial opportunities.
iMotions Online for Education combines the powers of quantitative surveys, eye tracking and facial expression analysis technology, allowing your students hands-on AI-based research experience using only their laptops. This web-based teaching tool enables students to design studies, collect data via shareable links, perform analyses, and create visuals for presentations. The data collected in these studies is anonymized and GDPR compliant.
Keep your Curriculum Current
For teachers, iMotions Online for Education makes engaging students easy. It can be used in large lecture halls for core courses or in more intimate settings for electives. iMotions Online for Education is also a convenient remote teaching tool with a user-friendly interface. Designed to accommodate classroom teaching and multiple users, iMotions Online for Education is not only easy-to-use but quick-to-teach. Anywhere in the world.
Like any curriculum change, integrating new smart classroom technology into education comes with challenges. But we make it easy. Teaching material created specifically for teaching iMotions Online for Education is available to help you get started.
Get Started
I Do: Integrate biosensors into your existing curriculum. iMotions Online for Education is not meant to replace traditional metrics but to complement them with physiological insights. Incorporating demos into lectures engages students and enhances learning.
We Do: Create exercises to do with students. Immerse students in lecture concepts by guiding them through biosensor data. Whether the course is focused on data analysis or you want to explore research methodology, you can design studies that showcase a certain topic or your own area of research.
You Do: Let students explore independently. The simple user interface of iMotions Online for Education allows students to conduct studies independently or complete group projects. These immersive learning experiences facilitate critical thinking and problem-solving skills.
How it works
1
Upload Your Image, Video
or Website Link
You can use one or more types of
media in your test. Ask questions
with the built-in surveys for even
more insights.
2
Share Your Test
Share a link to your test with your own audience or use the integrated panel providers to reach specific demographics
3
Analyze The Results!
Once participants have conducted the study you can see the results. Explore eye tracking heatmaps, emotions and facial expressions, and see a screen recording of exactly what the participants saw.
Powered by
iMotions WebET 3.0
The Most Accurate Webcam Eye Tracking Available
Based on state-of-the-art technology iMotions WebET 3.0 is the most accurate and robust webcam eye tracking solution available on the market.
Facial Expression Analysis
with Affectiva AFFDEX
The Worlds Leading Emotion and Facial Expression Recognition AI
iMotions Online is powered by the same algorithm as is used by university and commercial research labs across the world to recognize emotions and facial expressions.
This provides you with statistics for valence and engagement, and detects 7 core emotions: Joy, Anger, Fear, Surprise, Sadness, Contempt and Disgust, as well as two high-level emotions Sentimentality, and Confusion.
Beautiful Surveys
With Conditional Logic & Branching
We included a feature rich survey tool in iMotions Online so that you don’t need to rely on third party integrations. You can now have all the flexibility and functionality of the large survey platforms, but with only one subscription to pay and only one place to manage your participants.
Study Builder
Easy to use editor with advanced features and blocks
Insert blocks into your study design. A block can hold single or multiple instances of stimuli. These blocks can allow for a randomized sequence of stimuli within an otherwise controlled sequence of stimuli outside of the block (or vice versa).
No Extra Hardware Needed
iMotions Online runs in any modern browser on standard laptops
iMotions online works in any modern browser on all major operating systems. The only requirements are access to a web camera and internet connection.
Privacy Focused
Control Who Has Access To Participant Data Across Teams And Per Study
Privacy control is built into iMotions Online allowing you to set access per project on an individual user level or allow your whole team or organisation to access the project. We store data within the EU in secure cloud storage and are fully GDPR compliant.
Teaching Guide Available with iMotions Online
Get a headstart with teaching biometric research with our 55 page teaching guide, covering topics related to attention, eye tracking, emotions, facial expression analysis, and how to conduct neuromarketing research.
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(Students are) doing things you couldn’t do in one semester; that might have taken a student four years to accomplish. But they’re learning to study design in a matter of a week. I’m training them for about 30 minutes. And then they’re off collecting high quality data themselves.
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“I can get students up to speed in 45 minutes, including those who are not trained scientists, to understand how to use the iMotions platform.”
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.
Features
Webcam Eye Tracking
Webcam Eye tracking allows you to use ordinary webcams to conduct in-depth eye tracking studies on a quantitative, global scale. Find out more.
Facial Expression Analysis
Measure the emotional engagement of your participants through their webcams with facial expression analysis. Powered by AFFDEX which is trained on 17.4M face videos, 8B facial frames and is used by 90% of the world’s largest advertisers. Find out more.
Surveys
Comprehensive survey capabilities, enabling researchers to design and implement detailed surveys within their studies. Supports a variety of question types and advanced customization options to cater to diverse research needs. Find out more.
Study Builder
Robust and flexible study building capabilities, enabling researchers to design comprehensive studies tailored to their specific needs. The platform supports a wide range of stimuli, including images, videos, websites, and custom surveys, all integrated seamlessly into the study workflow. Find out more.
Data Analysis
Comprehensive suite of data analysis tools designed to provide deep insights into biometric and behavioral research. Generate Heatmaps, analyze Gaze Paths, draw custom Areas of Interest (AOI) for statistics, and dive into Facial Expressions and Survey Results.
Language Support
Send studies to people with instructions in their native language. iMotions Online currently supports English, Spanish, French, Italian, Polish, Romanian, German, Dutch, Korean, Russian, Portuguese, Swedish, Arabic, Hebrew, Japanese and Turkish.
Data Export
Extensive data export options to facilitate detailed analysis and reporting. Export entire studies, individual signals, and visualizations in multiple formats, ensuring flexibility and ease of use. Find out more.
Third-party Panel Providers
iMotions Online seamlessly integrates with various third-party panel providers such as Forsta, Prolific, Qualtrics, CINT, Amazon MTurk, and Sona Systems. Find out more.
GDPR Compliant
Secure cloud server infrastructure. Chose between servers located in and outside the EU for GDPR compliant data storage and processing.
Need More Features?
The Remote Date Collection module for iMotions Lab has all the features of iMotions Online, and in addtion gives you access to advanced features and analysis tools that makes it suitable for scientific and commercial research. Get screen recordings, audio recordings, speech to text, voice analysis and more!
Learn more about iMotions Lab with the Remote Data Collection extension
Brochure Downloads
FAQ
Here you can find some of the questions we are asked on a regular basis. If you have questions you cannot find here, or elsewhere on our website, please contact us here.
What is iMotions Online?
Can I use any webcam for eye tracking?
How does facial expression analysis work?
How accurate is webcam eye tracking?
Does webcam eye tracking work in all browsers?
Case Studies
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Suffolk University Q&A
Suffolk University’s X-Lab at Sawyer Business School, equipped with iMotions’ cutting-edge biosensor research platform, enables in-depth human behavior studies. Dean Amy Zeng and Dr. Jane Zhu share insights into the lab’s creation, challenges, and alignment with strategic goals, which have made it a success for students, faculty, and the university. Nearly two years ago, Suffolk […]
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Nurturing New Discoveries: How NC State’s Cognitive Behavioral Lab is Blooming & Bringing Biometric Research to Horticulture
Introduction In the heart of North Carolina State University’s campus lies a hub of interdisciplinary collaboration and groundbreaking research: the Cognitive Behavioral Lab. Led by Assistant Professor of Horticultural Science, Dr. Melinda Knuth, the lab isn’t just cultivating new discoveries in her discipline, but is a cornerstone for student development and industry partnerships. Melinda Knuth […]
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Your Brain on Music
Online music popularity can be predicted from the similarity in brain activity of a relatively small sample size.
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Studying Food Reward with Biometrics
Food is more than just a source of energy and nutrition. It can also evoke emotions, memories, and preferences that influence our choices and behaviors. But how can we measure these subjective aspects of food consumption? In this article, we will explore how biometrics can help us understand the complex relationship between food and reward.
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Checkmate: The power of implicit factors in negotiation
In a series of research projects over the past decade, MIT researcher & professor Jared Curhan and his team have used iMotions to examine physiological and nonconscious cues during negotiation. One of their many discoveries is that paraverbal social signals during the first 5 minutes of a negotiation accounted for 30% of the variance in economic outcomes.
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Automated Facial Expression Analysis speeds up Oxford University’s Experimental Psychology research
iMotions helps Oxford University address entirely new areas of research into emotional reactions in game theory contexts through automated facial expression analysis.
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20% profit boost from menu redesigns – thanks to eye tracking
Texas A&M University collaborates with restaurants to optimize their menu redesigns using iMotions.
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Award-winning Game Design Research
Dr. Alessandro Canossa at Northeastern University conducts sophisticated player behavior studies using iMotions in a fraction of the time as compared to before iMotions. He’s won a best paper award for this work.
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Acceleration of research output and increased marketability
Roger Azevedo has co-authored over 30 publications on human behavior research using iMotions.
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Faster and Improved Human Factors Research
In the DEPICT LAB at Luleå University of Technology, Dr. Camilla Grane, Professor Bjarne Bergquist, and Dr. Peter Törlind may have three distinct research areas, but their use of iMotions for human factors research connects them in one unified lab where they can share resources and publish faster.
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The Emotional Test Drive
In-cabin sensing can detect more than just our presence in cars, including our emotions. With Mazda Motor Europe we set out to perform the ultimate emotional test drive – on ice.
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Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University are pioneering research in neuroeconomics with iMotions, leading to fast-scaling experiments about how we engage with food and self-regulate.
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Using Neuroscience to create content that’s easy on the brain
HeyHuman, a behavioral communications agency, uses neuroscience and biosensor data with iMotions to make content that’s easier to process on a cognitive level, and more engaging.
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Perfecting Performance
What makes a good driver? We put Smart Eye’s eye tracking technology and iMotions’s biometric analysis platform to the ultimate test: turning the physiological signals of race car drivers in extreme conditions into powerful insights that help them become better drivers.
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Agile Methods for Human Factors Research
FORCE Technology conducts flexible human factors research in natural environments with iMotions.
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Measuring Instant Emotional Reactions to Film Trailers
Real-time trackable emotion technologies are the future of consumer insights in cinema audience measurement, says top Danish film production company after their pilot study with iMotions.
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Using eye tracking and facial expression analysis to evaluate political campaigns
Getting elected into office requires exposure. This case study looks into the efficacy of election posters using Eye Tracking, FEA and GSR to evaluate poiltical campaigns.
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Studying Presence and Immersive Storytelling in VR
How do you measure presence in Virtual Reality? That’s what Dr. Arindam Dey at the University of Queensland has set out to do with biosensors and iMotions.
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Scalable, Interdisciplinary Behavioral Science Research at the University of Nebraska Omaha
The Commerce and Applied Behavior Lab (CAB Lab) is a converging point for researchers across departments.
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Tracking the Photographer’s Eye
Renowned photographer and author Michael Freeman reached out to iMotions to do a collaboration on eye tracking in photo compositions.
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At Arizona State University, students and publications take center stage for behavioral science research
By implementing iMotions in the lab, Dr. Robert Atkinson has been able to reallocate more budget to conducting and publishing research, since the software allows for a shift away from highly technical programming skills towards carrying out experiments.
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The Science of Online Dating
iMotions client Tom van Bommel of Unravel Research in The Netherlands, set out to investigate how different features in an image can affect the desirability of a potential match when using Tinder.
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