iMotions Online
Run multi-market studies to reveal what truly drives consumer behaviour.
iMotions Online helps marketing professionals make faster decisions with scalable remote behavioral research, benchmarked ad testing, and AI-powered insights into consumer response.
Faster decisions
Know which creative to move forward with, faster and with confidence.
Clearer signals
See exactly what captures attention, drives engagement, and what needs improvement
Less risk
Pinpoint your winning creative before committing to media spend.
Better collaboration
Give stakeholders the evidence to align and move forward.
FIND YOUR FIT
From AI To Real Human Data.
iMotions Online reveals how consumers nonconsciously react to your creative or product before you commit to significant ad spend — combining instant AI prediction with authentic, remote human biometrics.
Use instant AI benchmarking for early storyboards - Media Analytics for database-matched video ad testing - and Behavioural Research Online for deep multi-modal testing for flagship launches.
Predictive AI Benchmarking
For quick early-stage directional performance reads.
Media Analytics
For respondent-based ad testing with global benchmark context.
Behavioral Research Online
For custom studies and deeper creative diagnostics.
IMPLICIT & EXPLICIT
See the Gap Between What People Say and What They Feel.
Traditional surveys capture what people can consciously recall and articulate after the fact. Biometric sensors automatically syncs every survey answer directly to the exact millisecond of biometric emotional response. Pinpoint exactly when a respondent felt confused or engaged before they write a single word in your questionnaire.
EXPLICIT DATA - SURVEYS
Record what respondents think and say
Surveys are built into every study. Add questions before, during, or after stimulus exposure. Every response is linked to the biosensor timeline.
- Likert scales, open-ended, multiple choice & more
- Place questions at any point in the study flow
- Integrate third-party tools such as Qualtrics.
IMPLICIT DATA - BIOSENSOR MODULES
Capture what respondents actually experience
- Moment-by-moment tracking of subtle facial muscle movements
- Valence, engagement & core emotional tracking
- Identifies 7 core emotions — joy, anger, fear, surprise, sadness, contempt, disgust, & more
- Dwell Time, Areas of Interest (AOIs) & Time to First Fixation (TTFF)
- Heatmaps & gaze paths — works on videos, images, and websites
- Validated against hardware eye trackers
- Contactless breathing rate & breathing-pattern detection via webcam
- Deeper insight into moments of tension, arousal and excitement
- Validated againt the gold standard in respiration hardware
STUDY CONFIGURATIONS
Which Study Type Best Fits Your Project?
|
Full research platform Behavioral Research Online |
Video ad testing with benchmarking Media Analytics |
Instant AI benchmarking Predictive AI |
|
|---|---|---|---|
| Stimulus types | |||
| Video | ✓ | ✓ | ✓ |
| Image | ✓ | — | — |
| Website | ✓ | — | — |
| Survey | ✓ | ✓ | — |
| Multi-stimulus flows | ✓ | ✓ | — |
| Data collection | |||
| Method | Shareable link for respondents | Shareable link for respondents | Push video to AI engine |
| Real respondents | Required | Required | Not required |
| Modalities | Eye tracking · Facial expression · Respiration · Survey | Calibration-less eye tracking · Facial expression · Respiration · Survey | Facial expression (AI-predicted) |
| Analysis output | |||
| Output | Full biometric data export · segment analysis · annotations · raw signal data | Emotional expression traces + summary metrics | Attention, Expressiveness, and Valence scores + AI summary |
| Benchmarking vs. global market/category norms | — | ✓ | ✓ |
| Export to iMotions Lab | ✓ | — | — |
| Annotations | ✓ | ✓ | — |
| Platform support | |||
| Platforms | Desktop · Phone · Tablet | Desktop · Phone · Tablet | Desktop · Phone · Tablet |
| API/SDK availability | — | API | API |
| Hardware | ✓ No hardware required | ✓ No hardware required | ✓ No hardware required |
OUR ADVANTAGE
AI is only as good as the human data behind it.
iMotions’ AI tools are built on decades of research with real respondents around the world, creating the world’s largest emotional database. With more than 100,000 ads tested and billions of facial-expression frames analyzed, our AI tools are grounded in genuine human responses rather than modeled assumptions.
See iMotions Online in action
Book a 30-minute demo and we'll walk you through the platform.