Publications

Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]

Abstract: This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images […]

Abstract:This study examines the power of marketing communication in the context of the customer journey and compares the informative value of traditional and neuromarketing methods in interpreting consumer decision-making. The aim is to show the extent to which the biometric and conscious responses of research participants coincide, complement or diverge in their evaluation of marketing […]

Abstract:Advertising literacy has long been studied primarily through explicit methods such as questionnaires and interviews, which capture respondents’ self-reported knowledge and attitudes. However, these approaches face serious limitations – they are prone to biases such as social desirability and often fail to capture implicit processes involved in advertising perception that occur outside conscious reflection. Our […]

Introduction: Understanding how emotional experiences shape consumer behavior in digital environments is a central issue in decision-making neuroscience. While social media feeds are saturated with sponsored content, little is known about how such content modulates affective rhythms and influences engagement. Methods: Grounded in decision neuroscience frameworks and affective processing models, this study develops a three-layer analytical model […]

Phishing emails are a type of social engineering designed to extract sensitive information from individuals and organizations. Phishing attacks can exploit psychological mechanisms-such as fear and urgency-to trigger impulsive decision-making and security errors. Given the growing threat of phishing in recent years, this paper investigates emotional manipulation through phishing emails by examining affective and behavioral […]

The integration of AI virtual assistants (AIVAs) into daily life raises critical questions about acceptance, usability, and emotional reactions. This paper explores these constructs within the context of the German state-funded KIMM project, which investigates the use of AIVAs to support the modernization of rental housing stock. To better understand users’ interactions with AIVAs, we […]

This study aims to examine how different types of pro-environmental video content (featuring humans versus AI-generated characters) influence household waste sorting attitudes and behaviors among Ukrainian residents. The research was conducted in two stages using a mixed-method approach. In the first stage, 102 individuals aged 18–45 watched two videos on waste sorting and completed an […]

Learning experiences are intertwined with emotions, which in turn have a significant effect on learning outcomes. Therefore, digital learning environments can benefit from taking the emotional state of the learner into account. To do so, the first step is real-time emotion detection which is made possible by sensors that can continuously collect physiological and eye-tracking […]

Energetic music has the potential to enhance immersion but can also negatively impact task performance. This study measured the effects of music on a video game suited for energetic music using both subjective (questionnaires) and objective (facial and physiological analysis) measures. Participants played under two conditions: with and without music. While the music condition led […]