Research & Science
Publications
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2026 MDPI Brain Sciences Open Access Peer-Reviewed
Cognitive Behavioral Therapy Reduces Symptom Severity and Normalizes Neurophysiological and Attentional Reactivity in Anorexia Nervosa: A Randomized Controlled Trial
Beykoz University + 2 more
Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]
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2026 European Journal of Information Systems Open Access Peer-Reviewed
How do attention and emotion drive donations in charitable crowdfunding? An empirical study of users’ cognitive and physiological responses to image content
Copenhagen Business School
Abstract: This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images […]
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2026 European Journal of Information Systems Open Access Peer-Reviewed
How do attention and emotion drive donations in charitable crowdfunding? An empirical study of users’ cognitive and physiological responses to image content
Copenhagen Business School
This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images that […]
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2026 2026 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA) Gated Peer-Reviewed
From Code to Cognition: Implementing a Puzzle-Based Game Framework for Biometric Analysis
University of Warsaw
Abstract: This paper presents a puzzle-based escape game developed in Unreal Engine 5 as a platform for studying cognitive load, emotional responses, and attentional focus during problem-solving. The experiment integrated gameplay telemetry with eye-tracking, GSR and webcam-based facial expression analysis, synchronized through iMotions. This multimodal approach enabled precise alignment of biometric signals with in-game events. […]
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2026 Humanities and Social Sciences Communications Open Access Peer-Reviewed
Concert formats influence how audiences experience live classical music
Max Planck Institute for Empirical Aesthetics + 2 more
Abstract Many people enjoy listening to live music. But what exactly does a live context contribute to people’s experience, and do different types of concerts influence the musical experience in different ways? In this study, we focus on the Western classical concert, which has been claimed to be in an existential crisis. One way in […]
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2025 MARKETING IDENTITY THE POWER(S) OF COMMUNICATION Open Access Peer-Reviewed
THE POWER OF MARKETING ALONG THE CUSTOMER JOURNEY: INTEGRATING NEUROMARKETING AND TRADITIONAL RESEARCH METHODS
University of Ss. Cyril and Methodius in Trnava
Abstract:This study examines the power of marketing communication in the context of the customer journey and compares the informative value of traditional and neuromarketing methods in interpreting consumer decision-making. The aim is to show the extent to which the biometric and conscious responses of research participants coincide, complement or diverge in their evaluation of marketing […]
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2025 MARKETING IDENTITY THE POWER(S) OF COMMUNICATION Open Access Peer-Reviewed
THE HIDDEN DIMENSION OF CONSUMER REACTIONS: NEUROMARKETING EVIDENCE AND ADVERTISING LITERACY
University of Ss. Cyril and Methodius in Trnava
Abstract:Advertising literacy has long been studied primarily through explicit methods such as questionnaires and interviews, which capture respondents’ self-reported knowledge and attitudes. However, these approaches face serious limitations – they are prone to biases such as social desirability and often fail to capture implicit processes involved in advertising perception that occur outside conscious reflection. Our […]
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2025 Frontiers Neuroscience Open Access Peer-Reviewed
Disrupting the browsing experience: impact of sponsored social media content on affective flow without driving engagement
Ruhr West University of Applied Sciences + 2 more
Introduction: Understanding how emotional experiences shape consumer behavior in digital environments is a central issue in decision-making neuroscience. While social media feeds are saturated with sponsored content, little is known about how such content modulates affective rhythms and influences engagement. Methods: Grounded in decision neuroscience frameworks and affective processing models, this study develops a three-layer analytical model […]
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2025 PETRA '25 Open Access Peer-Reviewed
Emotional Manipulation in Phishing Emails: Experimental Study of Affective Responses and Human Classification Errors in a Simulated Email Environment
Hamburg University of Applied Sciences + 2 more
Phishing emails are a type of social engineering designed to extract sensitive information from individuals and organizations. Phishing attacks can exploit psychological mechanisms-such as fear and urgency-to trigger impulsive decision-making and security errors. Given the growing threat of phishing in recent years, this paper investigates emotional manipulation through phishing emails by examining affective and behavioral […]
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2025 PETRA '25 Open Access Peer-Reviewed
Acceptance, Usability, and Emotions- An Extension of the UTAUT Designed for AI Virtual Assistants in the Context of Housing Modernization
Hamburg University of Applied Sciences + 2 more
The integration of AI virtual assistants (AIVAs) into daily life raises critical questions about acceptance, usability, and emotional reactions. This paper explores these constructs within the context of the German state-funded KIMM project, which investigates the use of AIVAs to support the modernization of rental housing stock. To better understand users’ interactions with AIVAs, we […]
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APA
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