Automated Areas of Interest (AutoAOI) Best Practices

Academia

Jessica Justinussen

The Peak-End Rule: Optimizing Advertising Effectiveness

Consumer Insights

Graham Page

Independent and Dependent Variables in Research: Key Roles & Examples

Academia

Morten Pedersen

How Our Environment Shapes Eye Movements and Visual Attention

Consumer Insights

Morten Pedersen

A Comprehensive Guide to ECG Device Prices

Hardware

Morten Pedersen

Best Alternatives to SMI Eye Trackers

Consumer Insights

Morten Pedersen

Understanding Screen-Based Eye Trackers: How They Work and Their Applications

Product Guides

Morten Pedersen

Voice Analysis – The Complete Pocket Guide

Consumer Insights

Pernille Bülow

iMotions’ 4 Behavioral Categories Explained

Academia

Morten Pedersen

What Part of the Brain Controls Emotions? Discover the Science Behind Emotional Regulation

Academia

Morten Pedersen

The Implicit Association Test (IAT)

Academia

Demet Soyyilmaz

How Many Emotions Are There and How Do They Manifest?

Academia

Morten Pedersen

iMotions to Fully Integrate Affectiva’s Media Analytics in Order to Establish Consolidated Global Behavioral Research Unit within Smart Eye Group

Consumer Insights

iMotions

Comprehensive Guide to Eye Tracker Prices: 15+ Options Reviewed for Every Budget

Consumer Insights

Bryn Farnsworth

How Webcam Respiration can enhance your Remote Research

Academia

Jessica Justinussen

The Future of Calibration-Free Eye Tracking in Market Research

Consumer Insights

Ashley McManus

Eye Tracking: The Complete Pocket Guide

Consumer Insights

Bryn Farnsworth

How To Analyze and Interpret Heat Maps

Consumer Insights

Bryn Farnsworth

The iMotions Screen-Based Eye Tracking Module [Explained]

Consumer Insights

Bryn Farnsworth

An Introduction To Visual Perception

Consumer Insights

Thomas Baker

What is Saliency Detection: Understanding What Captures Attention in Behavioral Science and Beyond

Academia

Bryn Farnsworth

Qualitative vs. Quantitative Research: Key Differences, Methods, and Applications

Consumer Insights

Bryn Farnsworth

Understanding EMG Device Costs: What You Need to Know

Consumer Insights

Morten Pedersen

Infant Research – The Complete Pocket Guide

Health Measures

Pernille Bülow

Virtual Reality (VR) Research – The Complete Pocket Guide

Academia

iMotions

Electrocardiography (ECG) – The Complete Pocket Guide

Academia

Bryn Farnsworth

Top 10 Essential EEG Books: A Comprehensive Guide for Professionals and Students

Consumer Insights

Bryn Farnsworth

Introducing iMotions’ New Automated AOI Module

Consumer Insights

Morten Pedersen

Smart Eye Aurora 60Hz Eye Tracker White Paper: Real-World Performance, Real Results

Consumer Insights

Morten Pedersen

The Impact of Gaze Tracking Technology: Applications and Benefits

Consumer Insights

Morten Pedersen

The Ultimatum Game

Academia

iMotions

The Stag Hunt (Game Theory)

Academia

iMotions

Unlocking the Potential of VR Eye Trackers: How They Work and Their Applications

Morten Pedersen

Exploring Mobile Eye Trackers: How Eye Tracking Glasses Work and Their Applications

Academia

Morten Pedersen

What is Social Behavior?

Academia

iMotions

What is Covert Behavior?

Academia

iMotions

What is Overt Behavior?

Academia

iMotions

Beyond Words: Behavioral Expressions in Communication

Academia

iMotions

Technological Influences on Behavior: Insights and Implications

Academia

Morten Pedersen

Understanding Human Behavior: An Essential Guide

Academia

iMotions