Explore the full spectrum of iMotions products, and how they remove the traditional trade-off between research depth and reach. Run rigorous, multimodal studies with iMotions Lab, scale consumer research with browser-based iMotions Online, or accelerate testing with Predictive AI grounded in real human responses. Whatever the question, the research approach can fit it.
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For decades, behavior research has run into the same constraints. Depth costs time: a lab experiment takes hardware, scheduling, and a controlled setting. Reach costs depth: the scalability of a survey requires giving up the physiological ground truth a lab provides.
iMotions solutions cover a whole spectrum of opportunities. iMotions Lab delivers the depth, instrumented, rigorous, customizable for whatever setting a study demands. iMotions Online delivers the reach, fast, scalable, built for the sample sizes consumer research runs on while leveraging advanced technologies to capture and quantify moment-to-moment reactions. .
iMotions Lab: Wherever the Question Takes You
iMotions Lab, our flagship research platform, is designed for very in depth research. Despite the name, “lab” undersells it, the same platform runs in traditional research labs, VR labs, and fully mobile setups built around portable sensors. The study environment is whatever your question requires, not whatever the platform allows.
Hardware-agnostic by design, iMotions Lab integrates biosensors like EEG, ECG, EMG, GSR, facial expression analysis, and eye trackers across screen-based, glasses, and VR setups. You can combine sensors in any way you want, creating thousands of possibilities.
That range is what gives Lab more breadth and depth than any other point on the iMotions spectrum: the flexibility to do research in almost any setting, with almost any signal. It’s less a tool built to answer one kind of question than a platform built to grow with whatever question comes next, whether that is a new hypothesis, a new modality, a new environment.
Two extensions push that flexibility further. Post-processing tools let researchers run iMotions Lab’s automated analyses on video recordings after the fact, turning a library of existing footage into a full study without rebuilding an experiment from scratch.
Meanwhile, Remote Data Collection (RDC), distributes iMotions Lab studies to remote participants via a URL. RDC is an extension for existing iMotions Lab customers: it’s built for teams already working at that level of depth who need to go remote without leaving the ecosystem they know.
iMotions Online: Wherever the Market Is
Where Lab is built for depth per respondent, iMotions Online is built for breadth across many respondents, fast. It’s a standalone platform, no iMotions Lab license required, designed to get a study live quickly and scale it to the sample sizes consumer research depends on: no biosensor setup, no lab scheduling, just a link and a panel.
That makes it a natural fit for consumer research in particular. Use it for digital ads (including digital versions of print ads), package testing, planograms and shelf tests, website and e-commerce testing, and brand research. All with real respondents, at a sample size and turnaround built for a marketing or insights team’s timeline and budget.
Online runs three distinct study types:
- Behavioral Research Online — pairs surveys with integrated panel providers for classic consumer neuroscience research at scale
- Media Analytics — structured video ad testing, benchmarked against iMotions’ facial expression database
- Predictive AI — skips live respondents altogether, built on a different foundation than most AI prediction tools
Faster, more automated research tools are coming. The question is which ones stay grounded in the human being measured. Most AI trained to predict human response is built on what people say: surveys, ratings, and text. iMotions’ Predictive AI is built on years of measuring how people react, not what they report. Upload a video and it benchmarks against a global database of real biometric responses, returning a prediction in minutes.
Predictive AI isn’t a guess about human behavior; it’s a model built on it. That’s the quieter argument iMotions is making about AI in research — the strongest predictions won’t come from bigger language models, but from better ground truth underneath them.
Wherever you are, whatever you need, iMotions has you covered
The old trade-off, depth or reach, used to force a choice before a study even began. That’s no longer the constraint. A research team can now pick a point anywhere on the iMotions spectrum: run a fully instrumented study in Lab when the question demands physiological ground truth, launch a fast, scaled study in Online when the question demands sample size, or let Predictive AI shortcut the process entirely using data from real human responses.
What changes isn’t just the toolkit, it’s the kind of questions a team can ask. Nothing has to be shelved because it’s too slow, too expensive, or too narrow to justify a lab. The spectrum exists so the research fits the question, not the other way around.
