Eye tracking technology has vastly improved in recent years, resulting in the development of both more advanced and more accessible hardware. As with most products a larger difference exists between the low- and high-end hardware on the market and the companies producing them.
A majority of the difference in price will come down to the eye tracker’s accuracy, freedom of movement (the “headbox”) and the sampling rate. Some research questions require a very high measurement accuracy (e.g. 0.1°), while other researchers may require less (e.g. 1.0°). While the capabilities of the hardware is of course crucial, many other factors come into play such as the accompanying software, usability, support, and general compatibility with other systems.
In this post we’ve gathered the prices of 20+ eye trackers to quickly present an overview of the price points you may encounter on your journey to purchasing an eye tracker. We also have a technical cheat sheet of a variety of eye tracking hardware sold and integrated by iMotions.
The lack of 100% transparency in pricing is due to several reasons – level of publicly availability, pricing being subject to academic discounts, and general price fluctuation. Both screen-based eye trackers, eye tracking glasses, and VR eye trackers are listed together below.
If you’re looking at more than just the price to decide which eye tracker to get, then try out our tool to help you decide which eye tracker is right for you.