Eye tracking technology has vastly improved over the years and along with it, prices and the barrier to conduct conclusive research, without breaking the bank. As with most products a larger difference exists between the low- and high-end hardware on the market and the companies producing them.
A majority of the difference in price will come down to the eye tracker’s precision, freedom of movement and recapture rate. Some research questions require a very high measurement precision in the 0.1° area and some questions can make do with only 1.0° precision. However many other factors come into play such as the accompanying software, usability, support, and general compatibility with other systems.
In this posts we’ve gathered the prices of 15+ eye trackers to quickly present an overview of the price points you may encounter on your journey to purchasing an eye tracker. We also have a technical cheat sheet of a variety of eye tracking hardware sold and integrated by iMotions available.
The lack of 100% transparency in pricing is due to not all pricing being publicly available, pricing being subject to academic discounts, and general fluctuation in exact prices. Both screen-based eye trackers as well as wearable eye trackers are listed side by side.
Our team of expert consultants are ready to answer any questions you might have after reading this to help you find the right equipment and solution for your research goals.
Low-end Eye Trackers [$100-$1,000]
In the bottom of the price range a limited amount of line items exist due to the nature of the cost associated with building the hardware.
A previous item on the list was the Eye Tribe Tracker who got acquired by Oculus VR. Low-end eye trackers are generally not recommended for advanced research (heavily depends on the research question) but great to play around with and get a better understanding of the technology and to get some experience under your belt.
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- GazePoint GP3 SD 60 Hz (hardware only)
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- Tobii EyeX (Works with Tobii Gaming SDKs – not for research purposes)
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- Tobii 4C (Works with Tobii Gaming SDKs – not for research purposes)
Middle-end Eye Trackers [$1,001-$10,000]
In this range we are beginning to see more eye trackers available. In certain research areas these will be more than adequate and provide good value for those with a limited budget.
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- SMI RED M (SMI Acquired by Apple)
High-end Eye Trackers [$10,001+]
In this section is where you will find the top-of-the-line eye trackers available for commercial and academic use.
Eye trackers of this caliber are normally used by organizations with more advanced research objectives that rely heavily on high accuracy, precision, stability, and usability.
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- SMI RED-m 60Hz/120Hz (SMI Acquired by Apple)
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- SMI Eye Tracking Glasses 120Hz (SMI Acquired by Apple)
Now what?
I hope you’ve enjoyed our overview of the price points in the world of eye tracking hardware. The next step to get the most value as well as scalability is the eye tracking software to help you future-proof your setup and allow adding more modalities in the future such as facial expression analysis, galvanic skin response, EEG, and surveys.
Feel free to contact us if you want to get started with or expand your eye tracking research. Furthermore we’re happy to share some more insights with our eye tracking guide you can download below:
