-
The Power of Emotional Engagement: Entertainment Content Testing with Affectiva’s Facial Expression Analysis
Consumer Insights
-
How Real-Time Audience Intelligence Is Revolutionizing Modern Advertising
Consumer Insights
-
Gaze-Mapping vs AutoAOIs – How To Choose The Best Eye Tracking Analysis Tool
Academia
-
The Quiet Eye in Sports: Unlocking Peak Performance Through Focus
Academia
-
Top 5 Publications of 2024
Academia
-
The Importance of Pre-Testing Designs With Online Data Collection Tools
Consumer Insights
-
AI-Driven Emotion Recognition 101: All About Emotion Detection and Affectiva’s Emotion Metrics
Academia
-
Heart Rate Variability: A Fatigue Detection Metric For Human Factors Research
Human Factors
-
Voice Analysis: A New Frontier in Healthcare Diagnostics
Healthcare
-
Neurogastronomy, Biosensors, and the Future of Appetite Control
Consumer Insights
-
iMotions Expands Remote Data Collection Suite with New Webcam Respiration Module
Consumer Insights
-
Explicit and Implicit Methods: Capturing the Full Spectrum of Human Responses
Consumer Insights
-
Fragrance Testing – Unveiling the Olfactory Impact on Human Behavior
Consumer Insights
-
What is Habituation, and How Does it Work?
Academia
-
Introducing Calibration-Free Eye Tracking: Revolutionizing Market Research
Consumer Insights
-
The Profound Power of Music: How Music Affects the Brain
Consumer Insights
-
Going Local – How Culture Affects Purchasing Decisions
Consumer Insights
-
An Introduction to Concept Testing with Biosensors
Consumer Insights
-
How to Map and Analyze a Customer Journey
Consumer Insights
-
The World Runs on Behavioral Insights
Consumer Insights
-
Human Factors in Automotive Human-Machine Interface (HMI) Design
Consumer Insights
-
The History of EEG
Academia
-
Emotion Detection Software: A Comprehensive Guide by iMotions
Academia
-
Understanding Emotional Prosody: Unveiling Human Emotion in Speech
Consumer Insights
-
Voice Analysis – The Complete Pocket Guide
Consumer Insights
-
Enhance Research with Voice and Speech Analysis in iMotions
Academia
-
The future of eye tracking
Product News, Research Insight, Trend
-
Webcam Eye Tracking Validation Study
Consumer Insights
-
5 powerful examples of using VR and AR with iMotions
Consumer Insights
-
Interview with Unruly: Balancing Long-Term Brand Effects and Short-Term Activation
Consumer Insights
-
Understanding Workplace Well-Being: How Biosensors Provide Real-Time Insights Into Employee Stress
Academia
-
Can you measure love with Facial Expression Analysis?
Research Insight
-
Comparing eye-tracking methods for human factors research
Human Factors
-
The Ultimate Guide to Ergonomics in Human Factors Research
Human Factors
-
Can I use VR for Biosensor Research?
Research Insight
-
How biosensors increase insights into maternal responses to infants
Academia
-
Are you ready for a Biometrics Simulator Lab?
Consumer Insights
-
How to reveal deceptive behavior with eye tracking
Academia
-
DigitAS: When physical and digital outdoor spaces converge
Consumer Insights
-
Studying the Human / Architecture Dynamic
Academia
-
The Psychophysics of Attraction
Academia
-
The Weight of Emotions in Purchasing Behavior
Consumer Insights
-
Tourism & Emotions: Unveiling Traveler Behavior Through Cutting-Edge Research
Consumer Insights
-
The Science of Reading: How Eye Tracking Unlocks Insights into Saccades, Fixations, and Visual Perception
Academia
-
Janssen’s Autism Research Study – How Biosensors Provide New Insights
Academia
-
Capturing life as it happens – an online field study in politics
Academia
-
How to apply Behavioral Economics to business
Consumer Insights
-
Using a Pandemic as the catalyst of invention for Market Research Agencies
Consumer Insights
-
How Speech can trigger emotions with GSR
Academia
-
How architecture affects human behavior
Ergonomics
-
Facial Recognition vs. Facial Expression Analysis – A case for responsible data collection
Academia
-
How food packaging can help children pick healthier products
Consumer Insights
-
The Science of Video Games: Immersion, Flow, and Presence
Academia
-
How can Music change Human Behavior – Where Neuroscience meets Food science
Academia
-
Improving Automotive Safety and Performance with Biosensor Research in Driving Simulations
Human Factors
-
Four Inspiring Ways Biosensors are Used to Improve Healthcare Performance
Healthcare
-
5 Marketing Myths Disproved by Neuromarketing
Consumer Insights
-
What Can Emotion Research Teach Us About Coping With Crises?
Academia
-
What is Neuropsychology?
Academia
-
The Future of Therapy – VR and Biosensors
Academia
-
Virtual Reality Rehabilitation – The Future of Physical Therapy
Health Measures
-
What is Fatigue Detection?
Academia
-
The Somatic Marker Hypothesis: What Are You Thinking?
Consumer Insights
-
The Iowa Gambling Task – What Does It Tell Us About the Brain?
Academia
-
3 Technologies Helping Neuromarketers Change the World
Consumer Insights
-
5 Ways Neuroarchitecture Shows Us How We React to Buildings
Academia
-
The Top 5 Neuromarketing Research Studies
Consumer Insights
-
VR: Training and Performance [Part 2]
Sensory and Perceptual
-
VR: Training and Performance [Part 1]
Human Factors
-
Science in Media: How Biosensors Are Used in Film
Consumer Insights
-
System 1 and System 2: Facts and Fictions
Consumer Insights
-
15 Powerful Examples of Neuromarketing in Action
Consumer Insights
-
Future Medical Diagnosis – Eye Tracking and Beyond
Healthcare
-
Shopper Research [A Case Study in How We Buy Online]
Consumer Insights
-
Halloween Special: The Biometrics of Fear in Media
Consumer Insights
-
Electromyography Infographic – The Electrifying World of Muscle Movement
Academia
-
Comparing Social to Solo Viewing Contexts – A Methodological Overview
Academia
-
Eye Tracking and Autism – Current and Future Research
Healthcare
-
Top 5 EEG Research Articles
Academia
Explore Blog Categories
iMotions software solutions for
Human Behavior Research
We’ve developed the world’s leading platform for monitoring and analyzing the drivers of human behavior. Given that much of our actions, decision-making, and motivation occurs outside of conscious awareness, we help scientists and businesses understand these hidden factors that lie behind our behavior. We enable you to use the latest neuroscience tools to develop this understanding within an abundance of applications
More than 3/4 of the world’s top 100 universities use our platform.
Consumer Insights
Academia
Browse Customer Stories
Publications
Read publications made possible with iMotions
Blog
Get inspired and learn more from our expert content writers
Newsletter
A monthly close up of latest product and research news