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Introducing the Neurable EEG Headset – Everyday Neurotechnology
Consumer Insights
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Synthetic Data: The Promise and Peril of AI’s Hottest Tool
Consumer Insights
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10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real Examples)
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Gamification That Works – Behavioral Design That Makes A Difference
Academia
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Choice Blindness – Explaining The Choices We Don’t Make
Consumer Insights
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Truth, Lies, and Synthetic Data: Using Synthetic Data Effectively in Market Research
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Memory Modulation – Measuring What Truly Sticks
Academia
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Jaguar’s Bold Rebrand Put to the Test
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Eye Tracking Accuracy: How It is Measured
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Your Menu Is Your Most Powerful Marketing Asset
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The Science of Resilience: Measuring the Ability to Bounce Back
Academia
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Measuring Pain: Advancing The Understanding Of Pain Measurement Through Multimodal Assessment
Ergonomics
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Feeling at Home: How to Design a Space Where the Brain can Relax
Ergonomics
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Neural Oscillations – Interpreting EEG Frequency Bands
Best Practice
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What is an API? (And How Does This Powerful Tool Work?)
Product Guides
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What Is Facial EMG and How Does It Work? (2023 update)
Consumer Insights
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Eye Movements Explained: Understanding Saccades, Smooth Pursuits, and Fixations
Consumer Insights
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What is Eye Tracking and How Does it Work?
Consumer Insights
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The Stroop Effect – How it Works and Why Is Has A Profound Impact
Consumer Insights
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Anatomy of an Eye Tracker [How Eye Tracking Works]
Consumer Insights
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Heart Rate Variability – How to Analyze ECG Data
Academia
How to articles and Research concepts
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Integrating the California Verbal Learning Test (CVLT) with iMotions: A Multimodal Approach to Verbal Memory Assessment
Academia
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fNIRS vs EEG: Comparing Non-Invasive Brain Imaging Techniques
Academia
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iMotions Remote Data Collection: Break The Boundaries For Your Research
Consumer Insights
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RDC Study: How to Use Surveys and Biometrics Together
Consumer Insights
Webinars
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Upcoming webinar
The Changing Face of Advertising: What 100,000 Ads Reveal About Effective Campaigns
20/11/2025
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The New Frontier in Remote Behavioral Research
Webinar |Academia
00:58:00
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Master Advanced Eye Tracking Data Analysis
Webinar |Consumer Insights
01:01:44
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audEERING x iMotions: Cracking the Vocal Code – Using Voice Analysis to Uncover Hidden Layers of Human Behavior
Webinar |Sensory and Perceptual
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