Combination of Smart Eye subsidiaries strengthens products and services, further enabling commercial and academic researchers to gain access to unparalleled insights into human behavior
COPENHAGEN and BOSTON (January 15, 2025) – iMotions, the world’s leading software platform for studying the drivers behind human behavior and a wholly-owed subsidiary of Smart Eye Group, today announced it will fully integrate Affectiva’s Media Analytics in order to create a dedicated, global behavioral research unit within Smart Eye Group.
As a result of this the Affectiva SDK (AFFDEX) will continue as a standalone product with continues development within iMotions, and Affectiva Media Analytics will be integrated into iMotions Online.
Users of both the Affectiva Emotion SDK, Affectiva Emotion API and Affectiva Media Analytics platform will continue to receive full support for their current setups.