Enobio 20

Publications with iMotions and Neuroelectrics

• 2026 Sustainability Open Access Peer-Reviewed

  Neuroscience and CSR: Using EEG for Assessing the Effectiveness of Branded Videos Related to Environmental Issues

  University of Belgrade + 2 more

  Abstract The majority of studies evaluating the effectiveness of branded CSR campaigns are concentrated and base their conclusions on data collection through self-reporting questionnaires. Although such studies provide insights for evaluating the effectiveness of CSR communication methods, analysing the message that is communicated, the communication channel used and the explicit brain responses of those for […]

  • Eye Tracking
• 2025 Journal of Retailing and Consumer Services Gated Peer-Reviewed

  Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking

  Hubei University

  Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal neuroscientific approach—electroencephalography (EEG), galvanic skin response (GSR), and eye-tracking—to examine how anthropomorphized versus non-anthropomorphized products influence consumer responses. Forty-four young adults viewed AI-generated images of beverages, backpacks, and smartphones. While anthropomorphic […]

  • EEG
  • Eye Tracking
  • Eye Tracking Screen Based
  • GSR
• 2024 Multimodal Technologies and Interaction Open Access Peer-Reviewed

  EEG, Pupil Dilations, and Other Physiological Measures of Working Memory Load in the Sternberg Task

  University of Auckland + 2 more

  Recent evidence shows that physiological cues, such as pupil dilation (PD), heart rate (HR), skin conductivity (SC), and electroencephalography (EEG), can indicate cognitive load (CL) in users while performing tasks. This paper aims to investigate physiological (multimodal) measurement of CL in a Sternberg memory task as the difficulty level increases in both maintenance and probe […]

  • EEG
  • Eye Tracking
  • GSR
• 2024 HRI '24: Proceedings of the 2024 ACM/IEEE International Conference on Human-Robot Interaction Open Access Peer-Reviewed

  Unlocking Human-Robot Dynamics: Introducing SenseCobot, a Novel Multimodal Dataset on Industry 4.0

  University of Modena and Reggio Emilia + 1 more

  Ergonomics Research iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See features now In the era of Industry 4.0, the importance of human-robot collaboration (HRC) in the advancement of modern manufacturing and automation is paramount. Understanding the intricate physiological […]

  • ECG
  • EEG
  • EMG
  • Facial Expression Analysis