B-Alert X10

Publications with iMotions and Advanced Brain Monitoring

• 2023 Applied Sciences Open Access Peer-Reviewed

  A Comparative Study of Real and Virtual Environment via Psychological and Physiological Responses

  Universitat Politècnica de València + 1 more

  Currently, immersive virtual environments (IVE) are widely used in fields such as architecture and environmental psychology. These simulated environments allow for a detailed evaluation of how different designs impact users’ perception and interaction with the built environment, under controlled conditions and without incurring high costs. The validity of these IVEs is related to their capacity […]

  • EEG
  • Eye Tracking VR/AR
  • GSR
• 2023 Modern Psychological Studies Open Access Peer-Reviewed

  Alpha band prefrontal asymmetry does not underlie pain approach-avoidance: Results from two EEG studies approach-avoidance: Results from two EEG studies

  Tarleton State University + 3 more

  Pain research is often focused on escape from pain or approach of relief, yet individuals with chronic pain make complex choices to face their pain to satiate other drives (approach-avoidance conflicts). An abundance of research has indicated that prefrontal alpha band asymmetry (PFA) underlies approach-avoidance in general, but there is limited information about whether PFA […]

  • EEG
• 2023 Engineering Proceedings Open Access Peer-Reviewed

  EEG-Based Neural Synchrony Predicts Evaluative Engagement with Music Videos

  Tilburg University, School of Humanities and Digital Sciences + 1 more

  Ergonomics Research iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See features now The use of neuroimaging to predict individual and population-wide behaviors, also known as neuroforecasting, was long applied to estimate movie popularity. Only recently, EEG-based neural synchronization, […]

  • EEG
• 2023 Frontiers in Psychology Open Access Peer-Reviewed

  Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption

  Kristiania University College + 2 more

  Ergonomics Research iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See features now Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes […]

  • EEG
  • Eye Tracking
• 2021 Open Access Peer-Reviewed

  A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams

  Utrecht University + 1 more

  Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evidence from movie trailer research has proposed neural synchrony, which compares the similarity of brain […]

  • EEG
• 2019 3rd International Conference on Human Computer Interaction Theory and Applications Open Access Peer-Reviewed

  Explicit and Implicit Measures in Video Quality Assessment

  University of Perugia + 1 more

  Abstract: This work investigates the relation between subjective Video Quality Assessment (VQA) metrics and psychophysiological measures of human interaction assessment such as gaze tracking, electroencephalography and facial expression recognition. Subjective quality assessment is based on deliberate judgement attributions of perceived quality and processes that human perceivers are not consciously aware of. Traditional VQA methods ask […]

  • EEG
  • Eye Tracking
  • Eye Tracking Screen Based
  • Facial Expression Analysis
• 2018 ACM Transactions on Interactive Intelligent Systems Open Access Peer-Reviewed

  A Classification Model for Sensing Human Trust in Machines Using EEG and GSR

  Purdue University

  Ergonomics Research iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See features now Abstract: Today, intelligent machines interact and collaborate with humans in a way that demands a greater level of trust between human and machine. A first step […]

  • EEG
  • GSR
• 2018 Journal of Advertising Research Open Access Peer-Reviewed

  How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking

  Dartmouth College + 2 more

  Abstract: Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user’s experience. To better grasp the mobile user’s experience in real time, the authors collected data streams garnered from the brain and body, including visual fixations, heart rate, electroencephalography, skin conductance, and facial affect. The data helped […]

  • EEG
  • GSR
• 2018 European Advertising Academy, Advances in Advertising Research IX Open Access Peer-Reviewed

  Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions

  Universidad Politécnica de Valencia

  Abstract: Digital video advertising is growing exponentially. It is expected that digital video ad spending of the US will see double-digit growth annually through 2020 (eMarketer, 2016). Moreover, advertisers are spending on average more than $10 million annually on Digital Video, representing an 85% increase from 2 years (iab, 2016). This huge increase is mediated by […]

  • ECG
  • EEG
  • Eye Tracking
  • Eye Tracking Screen Based
  • Facial Expression Analysis
• 2018 Engineering Psychology and Cognitive Ergonomics Open Access Peer-Reviewed

  Comparative Study of Laptops and Touch-Screen PCs for Searching on the Web

  Université libre de Bruxelles + 1 more

  Ergonomics Research iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See features now Abstract: This study compares the use of a laptop versus a touch-screen PC to perform web-based information search tasks. Thirty-six participants took part in a lab-based […]

  • EEG
  • Eye Tracking
  • Eye Tracking Screen Based