Eye tracking: Glasses
Detect visual attention in natural environments
Understand natural visual attention
With wearable eye tracking glasses in the real world
Eye tracking glasses allow researchers to understand how respondents view and interact in the real, dynamic world.
Take your studies mobile so that measuring visual attention is no longer restricted to lab settings.
The iMotions Eye Tracking Glasses Module
With the iMotions Eye Tracking Glasses Module, you can collect and analyze real-world eye tracking data using world-leading, research-grade glasses from Tobii, Pupil Labs, Argus Science, and SMI. The Module allows for advanced analysis using tools such as heatmaps, gaze replays, and areas of interest (AOI) output metrics like time to first fixation & time spent. iMotions also provides automated gaze-mapping technology, in which gaze from dynamic environments is converted to static scenes for simpler aggregation and analysis.
Flexible eye tracking solutions
Plug and play Eye tracking glasses integrated
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Combine biosensors and uncover underlying emotions and responses
The iMotions software combines eye tracking naturally with other biosensors like electrodermal activity and EEG to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.