Participant shopping with EEG, GSR and eye tracking glasses

Eye tracking: Glasses

Detect visual attention in natural environments

Understand natural visual attention

With wearable eye tracking glasses in the real world

Eye tracking glasses allow researchers to understand how respondents view and interact in the real, dynamic world.

Take your studies mobile so that measuring visual attention is no longer restricted to lab settings.

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The iMotions Eye Tracking Glasses Module

Main features

With the iMotions Eye Tracking Glasses Module, you can collect and analyze real-world eye tracking data using world-leading, research-grade glasses from Tobii, Pupil Labs, Argus Science, and SMI. The Module allows for advanced analysis using tools such as heatmaps, gaze replays, and areas of interest (AOI) output metrics like time to first fixation & time spent. iMotions also provides automated gaze-mapping technology, in which gaze from dynamic environments is converted to static scenes for simpler aggregation and analysis.

Flexible eye tracking solutions

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Test on any screen

Eye tracking in controlled environments

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Eye tracking in VR

Take advantage of VR and measure participants’ visual attention and emotions.

Plug and play Eye tracking glasses integrated

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Industry Standard for Consumer Research

BusinessCustomer case

Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.

Combine biosensors and uncover underlying emotions and responses

The iMotions software combines eye tracking naturally with other biosensors like electrodermal activity and EEG to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.

We support you all the way

How to get started

When you become an iMotions customer, what’s included is your very own dedicated consultant who will be your main point of contact for continuous support and consultation as long as you choose to stay with us. Included in your iMotions license is also full access to our Help Center and Support team for any day-to-day requirements.

Our team of Ph.D. experts and consultants will make sure your onboarding is successful and you’ll benefit from being able to speak to someone who knows your business, the challenges you face, and your long term objectives.

Employee Photo Oscar Haven Customer Success Manager