Smart Eye Aurora Eye Tracker

Publications with iMotions and Smart Eye

• 2025 MARKETING IDENTITY THE POWER(S) OF COMMUNICATION Open Access Peer-Reviewed

  VISUAL COMMUNICATION AND BRAND DESIGN IN MARKETING COMMUNICATION AND THEIR IMPACT ON CONSUMER PURCHASING DECISIONS: REACTION TO PACKAGING DESIGN

  University of Ss. Cyril and Methodius in Trnava

  Abstract:The study focuses on analysing consumer reactions when evaluating food packaging with different objective values. Its aim was to examine how visual design elements are reflected in consumer decision-making and how they influence the customer journey – from initial attention capture to conscious quality evaluation. The research responds to the broader question of the power […]

  • Eye Tracking
  • Facial Expression Analysis
• 2025 MARKETING IDENTITY THE POWER(S) OF COMMUNICATION Open Access Peer-Reviewed

  THE POWER OF MARKETING ALONG THE CUSTOMER JOURNEY: INTEGRATING NEUROMARKETING AND TRADITIONAL RESEARCH METHODS

  University of Ss. Cyril and Methodius in Trnava

  Abstract:This study examines the power of marketing communication in the context of the customer journey and compares the informative value of traditional and neuromarketing methods in interpreting consumer decision-making. The aim is to show the extent to which the biometric and conscious responses of research participants coincide, complement or diverge in their evaluation of marketing […]

  • Eye Tracking Screen Based
  • Facial Expression Analysis
  • GSR
• 2025 MARKETING IDENTITY THE POWER(S) OF COMMUNICATION Open Access Peer-Reviewed

  THE HIDDEN DIMENSION OF CONSUMER REACTIONS: NEUROMARKETING EVIDENCE AND ADVERTISING LITERACY

  University of Ss. Cyril and Methodius in Trnava

  Abstract:Advertising literacy has long been studied primarily through explicit methods such as questionnaires and interviews, which capture respondents’ self-reported knowledge and attitudes. However, these approaches face serious limitations – they are prone to biases such as social desirability and often fail to capture implicit processes involved in advertising perception that occur outside conscious reflection. Our […]

  • Eye Tracking
  • Facial Expression Analysis
  • GSR
• 2025 International Journal of Hospitality Management Gated Peer-Reviewed

  Calorie labels on restaurant menus: What do consumers see, think, and decide? Eye-tracking and interview insights

  University of Surrey

  This study explores consumers’ reactions and responses to calorie labelling of restaurant menus. A convenience sample of 36 participants aged 18 and older, who dine out at least monthly, engaged with menus using eye-tracking technology to measure involuntary attention. Participants visited the lab twice: first with a menu without calorie labelling and, at least two […]

  • Eye Tracking
  • Eye Tracking Screen Based
• 2025 European Journal of Engineering Education Open Access Peer-Reviewed

  A multi-modal investigation of retrospective emotions during a programming task

  The Ohio State University

  iMotions Education Smart classroom solution for immersive learning using web-based eye tracking and facial expression analysis. See features now Literature underscores the important role of emotions in education, especially in challenging fields like programming. Emotions such as pride, shame, relief, and disappointment are often triggered after the task; hence, they are essential as they require […]

  • Eye Tracking
  • Eye Tracking Screen Based
• 2025 Food Quality and Preference Open Access Peer-Reviewed

  Do you remember? Consumer reactions to health-related information on snacks in repeated exposure

  Aarhus University + 1 more

  Health-related information on pre-packed food products can enhance purchase intention and healthy choices. However, retained positive influence of health-related information on product liking is necessary to help consumers make informed decisions about a healthy diet in the long term. According to information-reduction theory, consumers reduce the amount of information that is processed in repeated exposure. […]

  • EEG
  • Eye Tracking
  • Eye Tracking Screen Based
• 2024 Marketing and Management of Innovations Open Access Peer-Reviewed

  Heterogeneity and Emotional Perceptions of the Labelling of Accommodation Services in Tourism

  University of Ss. Cyril and Methodius + 1 more

  Ergonomics Research iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See features now The labelling of tourism accommodation services profoundly influences consumer behaviour and decision-making processes. Many consumers view labelling as a subjective assurance of the quality of services […]

  • Eye Tracking
  • Eye Tracking Screen Based
  • GSR
• 2024 Nature Open Access Peer-Reviewed

  Cognitive load associated with speaking clearly in reverberant rooms

  University of Kentucky + 1 more

  Communication is a fundamental aspect of human interaction, yet many individuals must speak in less-than-ideal acoustic environments daily. Adapting their speech to ensure intelligibility in these varied settings can impose a significant cognitive burden. Understanding this burden on talkers has significant implications for the design of public spaces and workplace environments, as well as speaker […]

  • Eye Tracking
  • Eye Tracking Screen Based
• 2024 Nature Open Access Peer-Reviewed

  Expert gaze as a usability indicator of medical AI decision support systems: a preliminary study

  University of Tübingen + 2 more

  Given the current state of medical artificial intelligence (AI) and perceptions towards it, collaborative systems are becoming the preferred choice for clinical workflows. This work aims to address expert interaction with medical AI support systems to gain insight towards how these systems can be better designed with the user in mind. As eye tracking metrics […]

  • Eye Tracking
  • Eye Tracking Screen Based
• 2024 Frontiers in Neuroergonomics Open Access Peer-Reviewed

  Mental workload assessment by monitoring brain, heart, and eye with six biomedical modalities during six cognitive tasks

  Drexel University + 1 more

  Introduction: The efficiency and safety of complex high precision human-machine systems such as in aerospace and robotic surgery are closely related to the cognitive readiness, ability to manage workload, and situational awareness of their operators. Accurate assessment of mental workload could help in preventing operator error and allow for pertinent intervention by predicting performance declines that […]

  • ECG
  • EEG
  • Eye Tracking
  • Eye Tracking Screen Based