Girl choosing granola in a supermarket wearing eye tracking glasses and GSR

Research Consumer Behavior

with iMotions: world’s leading human behavior software

Determine what motivates consumers

Unlock the power to understand buyer behavior

Our world and our decision-making processes are getting ever more complex. Brand leaders need more information on the underlying cognitive processes and emotions that influence consumer behavior. With iMotions you can take a clear step towards objectively understanding what really drives the shopping experience and purchase decisions.

We help major brands be Consumer Fit

donut-shaped iMotions representation of what questions different biosensors help to answer

Behavioral data is the new normal

Accelerate research with emotion recognition technology

The iMotions Research Software is an incredibly useful tool to code and describe consumer behavior and emotional reactions in an accurate and quantitative way. We provide multisensor integration into one single platform, so you can easily synchronize multiple data streams from Eye Tracking, EEG, Electrodermal Activity and Facial Expression Analysis and set up, gather and analyze all your behavioral data in one place. The software allows for stimuli presentation in almost any form, from images, videos, and websites, to real-world settings, VR environments, simulations, and beyond.

Synchronize behavioral data across departments with iMotions

at every stage of the product cycle

  • Product development
  • Package design and placement
  • E-commerce & UX optimization
  • Sensory testing
  • Neuromarketing
  • Predictive buyer behavior
  • Marketing & Communication
  • Brand affinity
  • Consumer insights
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We get a lot of data from audiences, but it's all through surveys or focus groups. We wanted something that can supplement this, because we have such an emotional product and we want to see how that affects people. Luckily we found out about iMotions.

Dan Schönemann
Dan Schönemann
Nordic Consumer Insight Manager - Nordisk Film

Faster, better insights

Consumer behavior research with biosensors saves you time and money by recording consumer reactions instantly, so your product questions are backed by substantial neuromarketing data.

 
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Product Development

Which potential product designs, components or prototypes should be carried through to the next phase of development?

 
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User & Audience Testing

Which interface features in websites, gaming, or media draw or detract from emotional engagement or attention?

 
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Iterative Testing

How do I facilitate consistent research throughout the entire product cycle? How do I apply a streamlined testing process to my whole product line?

 
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Sensory Testing

How do consumers react to fragrances or flavors?

 
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Competitor Research

How do consumers relate emotionally to my products versus the competition?

Industry Standard for Consumer Research

BusinessCustomer case

Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.

Enabling Emotion-Driven Audience Insights for Movie Trailers

BusinessCustomer case

Dan Schönemann and Morten Thomsen sought out the iMotions Enablement Services team when they wanted to gather better audience data on movie trailers for a collaborative project involving Nordisk Film, The Danish Broadcasting Corporation, The Danish Film Institute, and Biografklub Danmark. By using Galvanic Skin Response to test trailers, iMotions helped them push beyond relying on how audiences think they react to trailers, to discovering how they actually respond emotionally.

How do biosensors capture human attention and emotion?

Present your creative, synchronize biosensors, manage respondent data, and analyze nonconscious human responses – all in the iMotions Platform. Click on an icon to learn more about each biosensor module. 

The iMotions Platform works with any kind of biosensor

iMotions works with these partners and more:
Affectiva
Biopack
Tobii
Shimmer
SmartEye
Neuroelectrics
Empatica
BrainProducts

Can we help with your research?

Contact our Enablement Services team

The Motions’ Enablement Services team is here to help you execute high-quality research in a cost-effective way as quickly as possible.

Our offerings include consulting services for study design, data processing and analysis, and insights generation. We do the hard work for you, so that you get behavioral research results without added complexity.

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Want to know more?

Read our collection of articles within human behavior research

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Publications

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Blog

Follow our blog contributions from our expert PhDs

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Newsletter

A monthly close up of latest product and research news

iMotions is used in over 70 countries

Our offices are situated worldwide in close contact with our customers

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