Research Consumer Behavior
with iMotions: world’s leading human behavior software
Determine what motivates consumers
Unlock the power to understand buyer behavior
Our world and our decision-making processes are getting ever more complex. Brand leaders need more information on the underlying cognitive processes and emotions that influence consumer behavior. With iMotions you can take a clear step towards objectively understanding what really drives the shopping experience and purchase decisions.
We help major brands be Consumer Fit
Behavioral data is the new normal
Accelerate research with emotion recognition technology
The iMotions Research Software is an incredibly useful tool to code and describe consumer behavior and emotional reactions in an accurate and quantitative way. We provide multisensor integration into one single platform, so you can easily synchronize multiple data streams from Eye Tracking, EEG, Electrodermal Activity and Facial Expression Analysis with stimuli presentation in almost any form, from images, videos, and websites, to real-world settings, VR environments, simulations, and beyond. Then, analyze all your behavioral data in one place with our advanced analysis tools like automated gaze mapping, peak detection, fixation detection, and frontal asymmetry.
Synchronize behavioral data across departments with iMotions
at every stage of the product cycle
- Product development
- Package design and placement
- E-commerce & UX optimization
- Sensory testing
- Predictive buyer behavior
- Marketing & Communication
- Brand affinity
- Consumer insights
We get a lot of data from audiences, but it's all through surveys or focus groups. We wanted something that can supplement this, because we have such an emotional product and we want to see how that affects people. Luckily we found out about iMotions.
Faster, better insights
Consumer behavior research with biosensors saves you time and money by recording consumer reactions instantly, so your product questions are backed by substantial neuromarketing data.
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Enabling Emotion-Driven Audience Insights for Movie Trailers
Dan Schönemann and Morten Thomsen sought out the iMotions Enablement Services team when they wanted to gather better audience data on movie trailers for a collaborative project involving Nordisk Film, The Danish Broadcasting Corporation, The Danish Film Institute, and Biografklub Danmark. By using Galvanic Skin Response to test trailers, iMotions helped them push beyond relying on how audiences think they react to trailers, to discovering how they actually respond emotionally.
Explore Integrated Hardware
Seamlessly combine hardware from our partner vendors
iMotions software accompanies your research from package, ad and sensory testing all the way to in-store shopper studies. For example, streamline eye tracking data while shoppers interact with a real product with their measurements of frontal asymmetry from EEG, which relates to approach or avoidance, and muscle movements from EMG. All the data is synchronized into iMotions.
Want to know more?
Read our collection of articles within human behavior research
iMotions is used in over 70 countries
Our offices are situated worldwide in close contact with our customers