
Research Consumer Behavior
with iMotions: world’s leading human behavior software
Determine what motivates consumers
Unlock the power to understand buyer behavior
Our world and our decision-making processes are getting ever more complex. Brand leaders need more information on the underlying cognitive processes and emotions that influence consumer behavior. With iMotions you can take a clear step towards objectively understanding what really drives the shopping experience and purchase decisions.
We help major brands be Consumer Fit






Behavioral data is the new normal
Accelerate research with emotion recognition technology
The iMotions Research Software is an incredibly useful tool to code and describe consumer behavior and emotional reactions in an accurate and quantitative way. We provide multisensor integration into one single platform, so you can easily synchronize multiple data streams from Eye Tracking, EEG, Electrodermal Activity and Facial Expression Analysis with stimuli presentation in almost any form, from images, videos, and websites, to real-world settings, VR environments, simulations, and beyond. Then, analyze all your behavioral data in one place with our advanced analysis tools like automated gaze mapping, peak detection, fixation detection, and frontal asymmetry.
Synchronize behavioral data across departments with iMotions
at every stage of the product cycle
- Product development
- Package design and placement
- E-commerce & UX optimization
- Sensory testing
- Neuromarketing
- Predictive buyer behavior
- Marketing & Communication
- Brand affinity
- Consumer insights

Faster, better insights
Consumer behavior research with biosensors saves you time and money by recording consumer reactions instantly, so your product questions are backed by substantial neuromarketing data.
Explore Integrated Hardware
Seamlessly combine hardware from our partner vendors
iMotions software accompanies your research from package, ad and sensory testing all the way to in-store shopper studies. For example, streamline eye tracking data while shoppers interact with a real product with their measurements of frontal asymmetry from EEG, which relates to approach or avoidance, and muscle movements from EMG. All the data is synchronized into iMotions.







Want to know more?
Read our collection of articles within human behavior research
iMotions is used in over 70 countries
Our offices are situated worldwide in close contact with our customers
