Easy mobile UX and UI testing for everyone.

Easy and Accessible UX/UI Testing for Mobile Devices

In today’s digital age, optimizing web and app content for mobile screens is more crucial than ever. With an estimated 6.5 billion mobile devices in use worldwide, ensuring a seamless and intuitive user experience (UX) and user interface (UI) is vital for any successful business. As the competition for users’ time and attention intensifies, having flawless UIs and engaging UX is key to gaining a competitive edge.

The Importance of Eye Tracking in Mobile Device Testing

To achieve this edge, many companies and consultancies are turning to eye tracking technology to gain valuable consumer insights. However, collecting reliable eye tracking data from mobile devices can be challenging due to the difficulty in maintaining the device’s position and angle. This is where our innovative solution comes in.

Introducing the Smart Eye Mobile Stand

In collaboration with Smart Eye, we have developed a state-of-the-art mobile stand designed for efficient eye tracking data collection on mobile devices. This mobile accessory simplifies the setup for smartphones test, making it accessible for everyone from seasoned researchers to new users.

Intuitive mobile testing setup

Unlike other mobile device testing labs that prioritize flexibility and user autonomy, we have streamlined the process based on feedback from thousands of clients worldwide. The Smart Eye mobile stand is designed for simplicity and ease of use, featuring a single movable part: the mounting plate. This plate can move up or down, keeping the phone angle steady and ensuring quick and accurate data collection.

Mobile Stand

Seamless Integration with Smart Eye Trackers

The Smart Eye mobile stand is compatible with both the Aurora and AI-X screen-based eye trackers, making it ideal for both new and existing users. Current iMotions clients can immediately integrate their existing hardware for mobile device testing, while new clients benefit from a wider range of options.

User-Friendly Firmware for Effortless Setup

User-Friendly Firmware for Effortless Setup
The Smart Eye firmware is designed to be intuitive and user-friendly. To set up a study, simply input the dimensions of the mobile device, and you’re ready to start collecting data. For users who have previously tested specific devices or are running tests on multiple phones of the same make and model, the firmware’s presets menu allows for quick and easy setup.

Expert Support for Your Research Needs

If you’re interested in collecting eye tracking data on mobile devices, our solutions experts are ready to help you find the right setup for your research goals. Contact us through the link below to get started.

By incorporating Phone Eye Tracking into your mobile device testing, you can ensure your content is optimized and appealing, giving you the competitive edge you need in today’s fast-paced digital landscape.

If you are interested in collecting eye tracking data on mobile devices, our solutions experts are always ready to guide you to find the setup that is right for you and your research goals. Use the link below to get in contact.

How to do mobile UX and UI Testing with iMotions

Doing eye tracking research on mobile devices is, as far as the software goes, the same as conducting it on a normal computer monitor, which is called screen-based eye tracking. When using a mobile stand, in order to correctly register eye movements and visual attention, all that the software and hardware need to know is the diameter of the device you are using (which it also does when using a computer monitor). In other words, there is nothing new or arcanely difficult about starting to collect eye tracking data on mobile devices. Screen-based eye tracking is directly applicable to mobile devices.

This is also the perfect place to tell you that screen-based eye tracking is the only viable way to conduct eye tracking studies on mobile devices. Trying to use eye tracking glasses or a solution that claims to be able to use a device’s front-facing camera for eye tracking, will simply not deliver data of sufficient quality – only screen-based eye tracking with a good mobile stand will do that.

Below we have listed some helpful resources that can get you started, answer what questions you have, or give you a leg-up with your first mobile eye tracking study.

Download the Screen-Based Eye Tracking Module Guide for free here

Download the UX and Usability Research Guide for free here

Download the Experimental Design Guide for free here.

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