BEHAVIORAL RESEARCH ONLINE · STUDY TYPE · IMOTIONS ONLINE
Capture Authentic Human Reactions – Anywhere
The Multi-Sensor Study Platform for Web-Based Research.
Design custom remote studies using the native Behavioural Research Online configuration. Capture what surveys miss by syncing webcam eye tracking, facial expressions, and remote respiration tracking into a single browser flow.
IMPLICIT & EXPLICIT
See the Gap Between What People Say and What They Feel.
Traditional surveys only capture rationalized, post-rational thoughts. iMotions Online automatically syncs every survey answer directly to the exact millisecond of biometric emotional response. Pinpoint exactly when a respondent felt confused or engaged before they write a single word in your questionnaire.
EXPLICIT DATA – SURVEYS
What respondents think and say
Surveys are built into every study — no third-party tool, no separate link. Add questions before, during, or after stimulus exposure. Every response is linked to the biosensor timeline.
- Likert scales, open-ended, multiple choice & more
- Place questions at any point in the study flow
- Responses linked to biosensor timeline automatically
IMPLICIT DATA - BIOSENSOR MODULES
What respondents actually experience
- 11 emotion metrics including valence & engagement
- Real-time curves across your full stimulus
- No special hardware — any webcam works
- Heatmaps, gaze plots & fixation data
- Works on videos, images & websites
- Validated against hardware eye trackers
- Breathing rate & arousal indicators
- Purely webcam-based — zero hardware
- Runs silently alongside other modules
USE CASES
Applications For Behavioral Research Online
One Software Configuration. Unlimited Research Verticals.
Behavioral Research Online is the flexible choice — for teams who design their own studies and need full control over stimulus, method, and output.
CONSUMER INSIGHTS
How does this packaging actually perform?
Test multiple packaging concepts with real consumers. Combine eye tracking attention data with emotional response to understand what draws the eye and what drives preference.
- Compare multiple concepts in a single crossover study
- Eye tracking + FEA + survey in one flow
- Recruit globally via integrated panel providers
CONSUMER NEUROSCIENCE
Does your ad capture the right attention?
Test with real consumers. Eye tracking measures attention, facial expression analysis reveals engagement, and surveys explain audience reactions.
- Test images, video, and prototype creatives
- Pinpoint friction points with gaze + emotion data
- Remote participants — no lab booking needed
ACADEMIC RESEARCH
How does emotional response vary across populations?
Run peer-reviewed quality biosensor studies at scale. Full data export, raw signal access, and flexible study design give you the methodological control your research demands.
- Get full, unfiltered data exports (CSV) to run your own custom statistics.
- Easily build complex, multi-stimulus, multi-condition crossover designs.
- Backed by the same signal-processing pedigree used in 13,000+ published studies.
MARKET RESEARCH
Where do users struggle on this interface?
Go beyond stated preference. Combine behavioral response with survey data to understand the gap between what people say and how they actually feel about new products and concepts.
- Concept testing with emotional depth
- Integrated panel providers for fast recruitment
- Combine implicit + explicit measures in one study
WHY TRUST iMOTIONS DATA
Built on a decade of human behavior research.
Lab Connector: Move seamlessly from web-based screening to deep lab analysis.
Collect data globally via the web, then import your results directly into iMotions Lab (desktop software) to unlock elite analytical tools. Dynamic AOIs: Automatically map gaze data to moving targets on videos or websites. R-Notebooks Integration: Run complex statistical modeling pipelines instantly. Multimodal Merging: Combine your web data with desktop EEG, GSR, or hardware eye tracking studies for a holistic analysis (Requires iMotions Lab license).
See iMotions Online in action
Book a 30-minute demo and we'll walk you through the platform.