IMOTIONS ONLINE · STUDY TYPE · BEHAVIORAL RESEARCH ONLINE
Capture Authentic Human Reactions – Anywhere
The Multi-Sensor Study Platform for Web-Based Research. Gaze, Emotion, Breathing.
Design custom remote studies using the native Behavioural Research Online configuration. Capture what surveys miss by syncing webcam eye tracking, facial expression analysis, and remote respiration tracking into a single browser flow.
Speed & Global Scale
Launch unmoderated studies in minutes to reach thousands of global respondents in their natural environments.
Trimodal nonconscious Insights
Combine visual attention (Eye Tracking), emotional response (Facial expression analysis), and physiological arousal (Respiration) with explicit survey data.
Zero Friction
Pure browser-based execution with no app downloads, wearable sensors, or software installations required for participants.
IMPLICIT & EXPLICIT
See the Gap Between What People Say and What They Feel.
Traditional surveys only capture rationalized, post-rational thoughts. Biometric sensors automatically syncs every survey answer directly to the exact millisecond of biometric emotional response. Pinpoint exactly when a respondent felt confused or engaged before they write a single word in your questionnaire.
EXPLICIT DATA – SURVEYS
What respondents think and say
Surveys are built into every study — no third-party tool, no separate link. Add questions before, during, or after stimulus exposure. Every response is linked to the biosensor timeline.
- Likert scales, open-ended, multiple choice & more
- Place questions at any point in the study flow
- Responses linked to biosensor timeline automatically
IMPLICIT DATA - BIOSENSOR MODULES
What respondents actually experience
- Real-time tracking of subtle facial muscle movements
- Valence, sentiment & core emotional intensity scoring
- Identifies 7 emotions — joy, anger, fear, surprise, sadness, contempt & disgust
- Fixation patterns, Areas of Interest (AOIs) & Time to First Fixation (TTFF)
- Heatmaps & gaze patterns — works on videos and images
- Validated against hardware eye trackers
- Contactless breathing rate & breath-pattern detection via webcam
- Deeper insight into relaxation, stress & cognitive load
- No physical chest straps required
FOUR EASY STEPS
How It Works
iMotions Online gives you the study design flexibility of a lab — without the lab.
Build
Set up your stimuli (images or videos) and define biometric triggers (gaze patterns, emotions, respiration curves) along with survey questions.
Distribute
Share a single link with your own participant panels or source through integrated panel providers.
Collect
Collect data for gaze patterns, facial expressions, and respiration signals via standard desktop/laptop webcams.
Analyze
Instantly access aggregated heatmaps, emotion timelines, respiration curves, and exportable raw data.
USE CASES
Applications For Behavioral Research Online
Behavioral Research Online is the flexible choice — for teams who design their own studies and need full control over stimulus, method, and output.
CONSUMER INSIGHTS
How does this packaging actually perform?
Test multiple packaging concepts with real consumers. Combine eye tracking attention data with emotional response to understand what draws the eye and what drives preference.
- Compare multiple concepts in a single crossover study
- Eye tracking + FEA + survey in one flow
- Recruit globally via integrated panel providers
CONSUMER NEUROSCIENCE
Does your ad capture the right attention?
Test with real consumers. Eye tracking measures attention, facial expression analysis reveals engagement, and surveys explain audience reactions.
- Test images, video, and prototype creatives
- Pinpoint friction points with gaze + emotion data
- Remote participants — no lab booking needed
ACADEMIC RESEARCH
How does emotional response vary across populations?
Run peer-reviewed quality biosensor studies at scale. Full data export, raw signal access, and flexible study design give you the methodological control your research demands.
- Get full, unfiltered data exports (CSV) to run your own custom statistics.
- Easily build complex, multi-stimulus, multi-condition crossover designs.
- Backed by the same signal-processing pedigree used in 13,000+ published studies.
MARKET RESEARCH
Where do users struggle on this interface?
Go beyond stated preference. Combine behavioral response with survey data to understand the gap between what people say and how they actually feel about new products and concepts.
- Concept testing with emotional depth
- Integrated panel providers for fast recruitment
- Combine implicit + explicit measures in one study
WHY TRUST OUR DATA
Built on a decade of human behavior research.
See iMotions Online in action
Book a 30-minute demo and we'll walk you through the platform.