BEHAVIORAL RESEARCH ONLINE · STUDY TYPE · IMOTIONS ONLINE
Behavioral Research Online
No hardware required.
Design your own study, test any stimulus, and capture what your respondents can’t put into words — attention, emotion, and physiological arousal. All in a browser.
IMPLICIT & EXPLICIT
Surveys tell you what. Biosignals tell you why.
Behavioral Research Online is built for studies that need both layers. Consumer neuroscience capture what respondents can’t articulate — surveys capture what they can. Together, you get the full picture.
EXPLICIT DATA – SURVEYS
What respondents think and say
Surveys are built into every study — no third-party tool, no separate link. Add questions before, during, or after stimulus exposure. Every response is linked to the biosensor timeline.
- Likert scales, open-ended, multiple choice & more
- Place questions at any point in the study flow
- Responses linked to biosensor timeline automatically
IMPLICIT DATA - BIOSENSOR MODULES
What respondents actually experience
- 11 emotion metrics including valence & engagement
- Real-time curves across your full stimulus
- No special hardware — any webcam works
- Heatmaps, gaze plots & fixation data
- Works on videos, images & websites
- Validated against hardware eye trackers
- Breathing rate & arousal indicators
- Purely webcam-based — zero hardware
- Runs silently alongside other modules
USE CASES
Built for researchers who need more than one answer.
Behavioral Research Online is the flexible choice — for teams who design their own studies and need full control over stimulus, method, and output.
CONSUMER INSIGHTS
How does this packaging actually perform?
Test multiple packaging concepts with real consumers. Combine eye tracking attention data with emotional response to understand what draws the eye and what drives preference.
- Compare multiple concepts in a single crossover study
- Eye tracking + FEA + survey in one flow
- Recruit globally via integrated panel providers
CONSUMER NEUROSCIENCE
Does your ad capture the right attention?
Test with real consumers. Eye tracking measures attention, facial expression analysis reveals engagement, and surveys explain audience reactions.
- Test images, video, and prototype creatives
- Pinpoint friction points with gaze + emotion data
- Remote participants — no lab booking needed
ACADEMIC RESEARCH
How does emotional response vary across populations?
Run peer-reviewed quality biosensor studies at scale. Full data export, raw signal access, and flexible study design give you the methodological control your research demands.
- Raw biometric data export for custom analysis
- Complex multi-stimulus, multi-condition designs
- Used in 2000+ published studies
MARKET RESEARCH
Where do users struggle on this interface?
Go beyond stated preference. Combine behavioral response with survey data to understand the gap between what people say and how they actually feel about new products and concepts.
- Concept testing with emotional depth
- Integrated panel providers for fast recruitment
- Combine implicit + explicit measures in one study
WHY TRUST iMOTIONS DATA
Built on a decade of human behavior research.
Need more advanced analysis?
Export your online studies to iMotions Lab and unlock advanced analysis features including Areas of Interest (AOIs), event annotations, R notebooks, and powerful visualization and reporting tools. (Requires iMotions Lab license)
See iMotions Online in action
Book a 30-minute demo and we'll walk you through the platform.