IMOTIONS ONLINE · STUDY TYPE · BEHAVIORAL RESEARCH ONLINE
Validate Creative Performance Before Launch
Scale behavioral research globally with browser-based biometrics that measure consumer attention, engagement, and emotional response. Test ads, packaging, and digital concepts to make stronger decisions before investing at scale.
Know Which Packaging Wins
Test packaging to see what gets noticed, what resonates, and what drives preference.
Measure Creative Impact
Combine gaze, emotion, and survey data to understand how consumers respond.
Test User Experience
Reveal friction points and understand user response beyond what surveys alone can capture.
PLATFORM CAPABILITIES
Everything You Need To Run Rigorous Remote Research.
Facial Expression Analysis
Moment-by-moment emotional curves — joy, confusion, surprise, engagement — 20 Action Units (AU) captured via standard webcam.
Webcam Eye Tracking
Map visual attention across your video. See exactly what captures interest, what gets ignored, and when attention drops.
Webcam Respiration
Measure physiological arousal and stress levels remotely using computer vision — no chest belt, no hardware, no friction for respondents.
Multi-stimuli study designs
Build multi-stimulus studies with randomization, counterbalancing, conditional logic, and integrated surveys — no coding required.
Connect to global panel providers
Connect directly to your preferred panel providers to recruit the right respondents globally — without leaving the platform or managing recruitment separately.
Segment & filter analysis
Slice data by demographic, condition, or survey response. Compare audience segments side by side in the analysis view.
FOUR EASY STEPS
How It Works
Build
Set up your stimuli (images or videos) and define biometric triggers (gaze patterns, emotions, respiration curves) along with survey questions.
Distribute
Share a single link with your own participant panels or source through integrated panel providers.
Collect
Collect data for gaze patterns, facial expressions, and respiration signals via standard desktop/laptop webcams.
Analyze
Instantly access aggregated heatmaps, emotion timelines, respiration curves, and exportable raw data.
USE CASES
Applications For Behavioral Research Online
Behavioral Research Online is the flexible choice — for teams who design their own studies and need full control over stimulus, method, and output.
CONSUMER INSIGHTS
How does this packaging actually perform?
Test multiple packaging concepts with real consumers. Combine eye tracking attention data with emotional response to understand what draws the eye and what drives preference.
- Compare multiple concepts in a single crossover study
- Eye tracking + FEA + survey in one flow
- Recruit globally via integrated panel providers
CONSUMER NEUROSCIENCE
Does your ad capture the right attention?
Test with real consumers. Eye tracking measures attention, facial expression analysis reveals engagement, and surveys explain audience reactions.
- Test images, video, and prototype creatives
- Pinpoint friction points with gaze + emotion data
- Remote participants — no lab booking needed
ACADEMIC RESEARCH
How does emotional response vary across populations?
Run peer-reviewed quality biosensor studies at scale. Full data export, raw signal access, and flexible study design give you the methodological control your research demands.
- Get full, unfiltered data exports (CSV) to run your own custom statistics.
- Easily build complex, multi-stimulus, multi-condition crossover designs.
- Backed by the same signal-processing pedigree used in 13,000+ published studies.
MARKET RESEARCH
Where do users struggle on this interface?
Go beyond stated preference. Combine behavioral response with survey data to understand the gap between what people say and how they actually feel about new products and concepts.
- Concept testing with emotional depth
- Integrated panel providers for fast recruitment
- Combine implicit + explicit measures in one study
WHY TRUST OUR DATA
Built on a decade of human behavior research.
See iMotions Online in action
Book a 30-minute demo and we’ll walk you through the platform.