Affectiva Emotion AI is integral to Kantar’s Link suite of creative solutions. We’ve relied on it for over 8 years to help evaluate and diagnose ROI across different types of creative content. Affectiva is unrivaled in its sphere in terms of scale, accuracy, contextual understanding and flexibility in meeting our business needs.

I think the accessibility of the team and the engagement of the team is phenomenal. The willingness of everyone to work with us in creating what we need to create and answering the questions that we need to answer — not a lot of vendors in my experience go to quite the length that the Affectiva team has done, which has been a pleasure to work with.

What was missing was a moment-by-moment system 1 metric that can be integrated with other sources of information. The ability to have robust temporal data is really valuable. For us, it was a natural thing to come to Affectiva for the scalability of the technology and great integration on the platform.

Affectiva’s Emotion AI technology is a fantastic addition to Nature’s ad testing research. We can easily embed it within our surveys and monitor a respondent’s facial expressions and emotional response as they’re watching an ad. This allows us to give very specific recommendations and add optimization advice on a scene by scene basis.

Using Affectiva’s Emotion AI analysis in a recent ad trailer test allowed us to pinpoint the exact moment where viewers emotionally disengaged while watching. Pairing those metrics with viewer commentary provided a deeper understanding of exactly what about the trailer was losing people, and enabled our client to make effective changes prior to launch.