PREDICTIVE AI BENCHMARKING · STUDY TYPE · IMOTIONS ONLINE
Predict Ad Performance
Predict Attention, Expressiveness & Valence — Anchored in Real Human Responses.
Upload a video ad and get an instant AI-powered benchmark against our global database — no respondents, no waiting.
Results in minutes
Upload a video ad and receive benchmark scores within minutes as part of pre-testing your creative before the media buy.
Global market & category context
Scores compared against expected ranges and norms specific to your selected market and product benchmark category.
Trained on the world’s largest emotion database
The prediction engine is grounded in Affectiva’s behavioral dataset — facial expressions, attention signals, valence.
HOW IT WORKS
From upload to insight in four steps
No respondents, no panel recruitment, no waiting. The Predictive AI engine evaluates your creative against the Affectiva global database in no time.
Upload your stimulus
Drop in a video ad, animatic, or rough cut. Any common format, up to 10 minutes.
Select market & category
Choose the audience context so benchmarks reflect the world your creative will live in.
AI calculates the prediction
Our engine scores Attention, Expressiveness, and Valence against the relevant norms.
Read the verdict on your ad
An AI-written summary highlights what’s working, what isn’t, and where to look next.
TRY IT LIVE · DEMO · FOR VISUALIZATION PURPOSES ONLY
Ad Performance Prediction, Benchmarking & Scoring
See how Predictive AI Benchmarking works. Select a creative and market to preview predicted scores, benchmark ranges, and audience reaction summaries.
Expected Audience Reaction
Select a market, category, and ad to view the analysis.
WHEN TO USE IT
Built for Fast Creative Performance Indications
Predictive AI Benchmarking delivers fast, data-driven indications of likely audience response before launch, benchmarked against relevant markets and categories. Rapid feedback makes it easier to evaluate multiple creative variations, compare alternatives, and identify opportunities for refinement before investing in further testing.
Get instant performance indications
Rapidly assess hero and supporting campaign assets to identify opportunities before launch.
Optimize Media Plans
Optimize media allocation by increasing investment in the strongest-performing campaign assets.
Creator Content Testing
Predict and assess how well content created by influencers, creators, or brand partners is likely to perform with audiences.
Early Stage Screening
Cut a slate of rough cuts down to the strongest contenders before investing in human testing. Move faster without flying blind.
BY THE NUMBERS
A decade of affective data, distilled
The prediction engine is trained on data drawn from the same affective computing corpus that powers iMotions’, and Affectiva’s, facial expression analysis, and media analytics software.
100K+
Ads tested and analyzed across the training corpus.
19M+
Respondent sessions feeding the benchmark database.
120+
Markets with category-specific norms available out of the box.
< 3 min
Median turnaround from upload to first benchmark verdict.
See Predictive AI Benchmarking in action
Book a 30-minute demo and we’ll walk you through the feature.