Attention Measurement & Emotion AI
Measuring attentiveness and emotional response of an audience with Realeyes in iMotions
iMotions + Realeyes Partnership
Using computer vision and machine learning, Realeyes measures how people feel and their attentiveness as they view your content online through their device’s camera. Measuring attention levels and analyzing facial expressions of an audience allows for rapid, quantifiable insights to help you make data-informed decisions in real time. Attention-grabbing, emotional content can create powerful memories, drive impact, and motivate action – whether that’s to buy, donate, or share. Realeyes enables brands to know the if, why, how, and when an emotionally engaged connection is made with consumers.
- Measure and report on Attention Volume and Attention Quality of an audience through detection via webcam
- Understand emotional response from facial expressions captured via webcam
- Includes 7 universal emotions and proprietary measures of Engagement, Negativity, and Valence
- Access to second-by-second attention and emotions traces
- Seamlessly integrated with other biometric sensors
A powerful software for powerful research
The iMotions software is simple to set up, integrates flexibly with hardware, and enables robust data analysis for faster research and improved validation of human responses.
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