Attention Measurement & Emotion AI

Measuring attentiveness and emotional response of an audience with Realeyes in iMotions

iMotions + Realeyes Partnership

Using computer vision and machine learning, Realeyes measures how people feel and their attentiveness as they view your content online through their device’s camera. Measuring attention levels and analyzing facial expressions of an audience allows for rapid, quantifiable insights to help you make data-informed decisions in real time. Attention-grabbing, emotional content can create powerful memories, drive impact, and motivate action – whether that’s to buy, donate, or share. Realeyes enables brands to know the if, why, how, and when an emotionally engaged connection is made with consumers.

  • Measure and report on Attention Volume and Attention Quality of an audience through detection via webcam
  • Understand emotional response from facial expressions captured via webcam
  • Access to second-by-second attention and emotions traces
  • Measures Attention, Confusion, Contempt, Disgust, Fear, Happy, Empathy, Surprise & head movement
  • Seamlessly integrated with other biometric sensors
Facial Expression Analysis with Realeyes in iMotions

A powerful software for powerful research

The iMotions software is simple to set up, integrates flexibly with hardware, and enables robust data analysis for faster research and improved validation of human responses.

Combine psychophysiological signals in one place

Flexible biosensor integration is at the core of our platform, which synchronizes data from 50+ sensors with video, static, real-world, simulated, VR, or survey stimuli.

Visualize & replay data in real time

Stimuli & signal live views, replays, and adaptable user interface make data visualization and export simple.

Powerful analysis tools in R

Free up time for data analysis with our modality-specific R notebooks, featuring visible code for transparent signal processing.

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