Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Leveraging iMotions’ 360-degree offering
Allows GSK’s Shopper Science Lab to provide objective measures to counteract bias and elevate conversations with retailer partners
I would certainly recommend iMotions to other companies, and historically I have done so. I think the iMotions platform is becoming the industry standard, and we’re certainly seeing the value in using it.
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