Experimental Design

Today’s scientific insights are the result of careful thinking and experimental planning, proper collecting of data, and drawing of appropriate conclusions.

In this guide, you will learn what it takes to design excellent experiments that shine and survive the test of time.

The Complete Pocket Guide

This guide will provide you with:

  • Introduction to experimental methods
  • Best practices and how-to tips
  • Stimulus selection and arrangement
  • … and much more
iMotions booklet for experimental design