Participant taking part in experiment using iMotions software

Eye tracking: Screen-based

Detect visual attention
in controlled environments

Understand visual attention

Track where we look on any screen

Screen-based eye tracking allows for the recording and analysis of responses to multimedia stimuli.
Perform screen-based eye tracking on images, videos, websites, games, software interfaces, 3D environments, mobile phones to provide deeper insights into visual attention.

The iMotions Screen-based Eye Tracking Module

Main features

With the iMotions Screen-based Eye Tracking Module, you can collect and analyze data in controlled lab environments using world leading, research grade trackers from hardware providers such as EyeTech, SmartEye, SMI, and Gazepoint. The Module allows for advanced analysis using tools such as heatmaps, gaze replays, and areas of interest (AOI) output metrics like time to first fixation & time spent. iMotions also provides automated gaze-mapping technology, in which gaze from dynamic environments is converted to static scenes for simpler aggregation and analysis.

Flexible eye tracking solutions

Go mobile

Bring your experiment to a location and test real-life scenarios.

Integrate with Virtual Reality

Take advantage of VR and measure participants’ visual attention and emotions.

Plug and play eye trackers integrated

SMI SensoMotoric Instruments LogoSmart Eye LogoGaze Point LogoEye Tech Digital Systems LogoThe Eye Tribe Logo

Award winning Game Design Research

AcademiaCustomer case

Dr. Alessandro Canossa at Northeastern University conducts sophisticated player behavior studies using iMotions in a fraction of the time as compared to before iMotions. He’s won a best paper award for this work.

Combine biosensors and uncover underlying emotions and responses

The iMotions software combines eye tracking naturally with other biosensors like electrodermal activity and EEG to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.

We support you all the way

How to get started

When you become an iMotions customer, what’s included is your very own dedicated consultant who will be your main point of contact for continuous support and consultation as long as you choose to stay with us. Included in your iMotions license is also full access to our Help Center and Support team for any day-to-day requirements.

Our team of Ph.D. experts and consultants will make sure your onboarding is successful and you’ll benefit from being able to speak to someone who knows your business, the challenges you face, and your long term objectives.

Employee portrait (Kiara)