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Jaguar’s Type 00 Ad: Smiles, Confusion, and Curiosity – What Viewers Really Felt About it
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10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real Examples)
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Truth, Lies, and Synthetic Data: Using Synthetic Data Effectively in Market Research
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Eye Tracking on iPhone: What It Means – And What It Doesn’t (Yet) – for Behavioral Research
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Bias: The Definitive Guide to the Architecture of Human Behavior
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Gamification That Works – Behavioral Design That Makes A Difference
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Choice Blindness – Explaining The Choices We Don’t Make
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Measuring Pain: Advancing The Understanding Of Pain Measurement Through Multimodal Assessment
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Feeling at Home: How to Design a Space Where the Brain can Relax
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Unconscious, Non-Conscious, or Subconscious: When To Use Which Term According To Science
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Galvanic Skin Response (GSR) Device Prices – A Comprehensive Guide
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More Likes, More Tide? Insights into Award-winning Advertising with Affectiva’s Facial Coding
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Gain Behavioral Insights Through Online Data Collection
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Why Dial Testing Alone Isn’t Enough in Media Testing – How to Build on It for Better Results
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The Power of Emotional Engagement: Entertainment Content Testing with Affectiva’s Facial Expression Analysis
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And the Winner Is… A Multimodal Analysis Of Audience Responses to 2025’s Oscar Nominees
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Tracking Emotional Engagement in Audience Measurement is Critical for Industry Success
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