Girl using Varjo VR device

Eye Tracking: VR

Track attention in Virtual Reality

Explore visual attention in virtual environments

With eye tracking-enabled VR headsets

Eye tracking in immersive VR is transforming how studies can be conducted.

It opens up exciting new research possibilities in fields such as psychology, gaming, neuroscience, shopper science, training, and performance assessment.

abstract virtual reality glasses on man's head frontal face view icon yellow lines on transparent background

The iMotions VR module

Main features

The iMotions VR Eye Tracking Module allows for eye tracking data collection, visualization, and analysis in virtual environments using the Tobii HTC Vive VR and Varjo VR-1 eye tracking headsets. Capture and analyze visual attention using heatmaps, gaze replays, and areas of interest (AOI) output metrics such as time to first fixation & time spent. iMotions also provides automated gaze-mapping technology, in which gaze from dynamic environments is converted to static scenes for simpler aggregation and analysis.

Plug and play Eye tracking VR headsets integrated

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Award winning Game Design Research

AcademiaCustomer case

Dr. Alessandro Canossa at Northeastern University conducts sophisticated player behavior studies using iMotions in a fraction of the time as compared to before iMotions. He’s won a best paper award for this work.

Combine biosensors and uncover underlying emotions and responses

The iMotions software combines eye tracking naturally with other biosensors like electrodermal activity and EEG to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.

We support you all the way

How to get started

When you become an iMotions customer, what’s included is your very own dedicated consultant who will be your main point of contact for continuous support and consultation as long as you choose to stay with us. Included in your iMotions license is also full access to our Help Center and Support team for any day-to-day requirements.

Our team of Ph.D. experts and consultants will make sure your onboarding is successful and you’ll benefit from being able to speak to someone who knows your business, the challenges you face, and your long term objectives.

Employee Photo Oscar Haven Customer Success Manager