iMotions Online FAQ

What is iMotions Online?

• iMotions Online is our new fully browser-based neuroscience teaching tool, aimed to be used by everyone starting out learning neuroscience 

Who is the primary audience for iMotions Online?

• University students starting out in neuroscience, marketing, psychology or similar can benefit greatly from the intuitive way iMotions Online makes the basics of neuroscience accessible.  

Can only College/University students use iMotions Online?

• No, while university students are the primary target, students in high schools, business academies, and similar institutions can also benefit from iMotions Online if it fits the course scope.

I have never done any biometric research before and don’t have any high-tech equipment. Will that impact my work with iMotions Online?

• Not at all! iMotions Online is designed for beginners in biometric research. You only need a computer with internet access. The platform is user-friendly and makes study setup, data collection, and data analysis quick and easy, ensuring you can start your first study in no time.

What kinds of data collection can I do with iMotions Online? 

• iMotions Online integrates two of the most popular modules from the Remote Data Collection module from the iMotions Lab software, namely; Webcam Eye-Tracking and Facial Expression Analysis. On top of that you can add advanced survey features to your studies with the integrated survey builder.

I don’t have any experience with data analysis, is that a problem? 

• No, not at all. While data analysis is often a thing that you have to do on a case-by-case basis, and thus something you gain experience with over time, we have made a handy guide to help you get started, which you can download here. 

How do I buy iMotions Online? 

• You buy iMotions Online by contacting our sales representatives right here. 

iMotions Online FAQ – Practicalities

What Does It Mean to Be an iMotions Online Admin?

• Admin Privileges on my.imotions.com:
  • Ability to “View, create, and edit users on your account.”
  • Access to “Settings” to manage user configurations and end dates.
  • Visibility of all studies on the Company workspace, including all student data.

Instructor Capabilities and Visibility

• What Can Instructors See?
  • All studies in the company workspace.
  • Option to enable two-factor authentication.
  • A complete list of all users.
• What Can Instructors Do?
  • View user additions to the Online platform (not login status).
  • Manage student access periods (start and end dates).
  • Reset student passwords.
  • Adjust configurations of Online accounts.
  • View and edit all studies in the company workspace.
  • Add users individually (bulk adding by iMotions admin only).
  • Note: Instructors are not included in the automatic welcome emails sent to students.

Managing Courses as an Admin

• Bulk Adding Students: Only iMotions admins can add students in bulk.
• Workspace Structure:
  • Single workspace for the entire university.
  • Instructors see all university studies, not just their course.
  • A folder system to separate studies by course is under development.
• Sharing Studies:
  • Instructors can individually grant students access to specific studies for course-related work.

Course Preparation for Instructors

• Onboarding Materials: Instructors often create their own to guide students through assignments.
• Research Questions: Prepare questions for student assignments.
• Demo Studies:
  • Some instructors create and share demo studies to provide assignment references.
• Course Materials: iMotions does not provide pre-made course materials.

Platform Capabilities and Project Examples

• A/B Testing:
  • Compare visual attention (eye tracking) on designs, ads, or urban renderings.
  • Assess emotional reactions to videos (both aggregated and individual emotions).
  • Qualitative analysis of eye tracking on website interactions.
• Surveys: Can be integrated with other study types.

Student Access and Permissions

• Access Setup:
  • Instructors submit student details (emails, names, expiration dates) via CSV to an iMotions admin.
  • Students receive a Welcome email to set up their password for my.imotions.com.
• Participation in Multiple Courses:
  • Students can join multiple courses within the same workspace.
  • Studies can be shared with participants from different courses.
• Study Permissions:
  • By default, visible to the owner and instructor.
  • Permissions can be adjusted for broader visibility or specific sharing.
  • Group work: One student creates the study and invites others, sharing equal access rights.

Post-Course Study Management

• Inactive Studies:
  • Removed from the list after 180 days of inactivity.
  • Scheduled for deletion after an additional 90 days, with permanent deletion 30 days later.
  • Notifications are sent to users for inactive or scheduled-for-deletion studies.

Student Support

• Primary Contact: Course Instructor.
• Help Center:
  • Links available in iMotions Online.
  • Students have access to Help Center resources.
• Technical Support:
  • Submit support tickets through the browser interface.
  • Assistance provided by the iMotions Technical Support Team.