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Adaptive research setups for human insight studies – bringing flexibility to your research methodologies
Researching how humans behave often requires that researchers can apply methodologies and study designs that are flexible enough to uncover new insights. From consumer behavior to public health and behavioral psychology, human behavior researchers need to be agile with a host of tools at their reach. In this conversational webinar, take inspiration from an iMotions…
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Conducting applied neuromarketing for the food and beverage industry
Neuromarketing is gaining steam in commercial industries as more than a buzzword, as applied, neuroscience-based techniques prove to glean new market and product insights. In this webinar, we explore how equipping a human behavior research lab with a full setup of eye tracking, facial coding, galvanic skin response, and EEG gives commercial researchers the edge…
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Maximizing Eye Tracking Research for Product Development and Testing
As leaders in batteries, Duracell has set new industry standards by innovating how they develop and test their products. In this webinar with R&D Senior Project Scientist Nancy Dempsey, learn how Duracell incorporates implicit psychological responses into their consumer experience testing using iMotions — especially eye tracking — to research and develop the best battery…
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VR, EEG & iMotions: Next-Level Neuromarketing Research
What makes point of sale communication effective? For neuromarketers, being able to answer this question effectively means that you must control for unpredictable consumer behavior by designing focused testing environments and stimuli. This is where VR can come in handy. Unravel Research, one of the fastest growing neuromarketing companies in the Netherlands, uses neuromarketing research…
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iMotions R Notebooks: Sensor data analysis and visualization
A central feature of iMotions software is its ability to visualize and analyze data coming from the broad range of biosensor hardware. Without the help of iMotions R Notebooks, the signal coming from the hardware would be very difficult and time consuming to decipher and analyze. But what actually are “R Notebooks” and how do…
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What is VR Eye Tracking? [And How Does it Work?]
![What is VR Eye Tracking? [And How Does it Work?]](https://imotions.com/wp-content/uploads/2023/01/VR-eye-tracking-scaled.jpg)
Discover the power of VR eye tracking in understanding human behavior. Learn best practices and techniques for researchers and marketers.
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EEG vs. MRI vs. fMRI – What are the Differences?
We will go through the most common brain imaging techniques – EEG, and (f)MRI, to see how they work, and how they compare, looking at the advantages and disadvantages of each.
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Neuroscience Podcasts
In this blog we have collected all the Neuroscience Podcasts and Vlogs iMotions experts have been featured in in recent years – enjoy!
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Transportation Simulator Labs with Dr. David Hurwitz
Hear from the director of one of the world’s few multi-modal human-in-the-loop transportation simulator laboratories!
