Innovative neuroeconomics research at Texas A&M

AcademiaCustomer case

Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.

Customer Case Story

The Human Behavior Lab at Texas A&M University combines electrodermal activity with eye tracking, facial expression analysis, EEG and more to get the whole picture of how we engage with food and self-regulate.

 
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Challenges

Texas A&M University is the flagship university of the state of Texas, with almost 69,000 attending students. In the Agriculture and Life Sciences Department, Professor Marco Palma leads the Human Behavior Lab, a specially designed facility built to advance knowledge within the field of neuroeconomics, and with human behavior research in general.  Before working with iMotions, Professor Palma didn’t have an objective way to measure emotions. Since 2016, however, he has quickly gone on to build a lab of 16 units installed with iMotions, with various constellations of devices for eye tracking, EEG, galvanic skin response, and facial expression analysis. He credits the combination of biosensors in iMotions with allowing the lab to build upon their prior success in collecting this otherwise unobtainable data to further their research.

 
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Benefits

The Human Behavior Lab represents the culmination of several years’ work, which Professor Marco Palma has been central in leading. Over the last few years, the research group has been building onto–and showcasing the advantages of–combining sensors and iMotions, so they are now able to scale their experiments and execute research faster than ever.

Professor Marco Palma recounts how iMotions has “been part of our success since the beginning”, and that he “looks forward to growing together in the future”.

 
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Solution

The Human Behavior Lab represents the culmination of several years’ work, which Professor Marco Palma has been central in leading. Over the last few years, the research group has been building onto–and showcasing the advantages of–combining sensors and iMotions, so they are now able to scale their experiments and execute research faster than ever.

Professor Marco Palma recounts how iMotions has “been part of our success since the beginning”, and that he “looks forward to growing together in the future”.

The role of iMotions in helping our research has been tremendous, because rather than spending a lot of time trying to do programming and investing effort… we’re now able to do what we do best, which is run experiments.

Prof. Marco Palma
Prof. Marco Palma
Human Behavior Lab Director - Texas A&M University

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