Eye tracking: Screen-based
Detect visual attention
in controlled environments
Understand visual attention
Track where we look on any screen
Screen-based eye tracking allows for the recording and analysis of responses to multimedia stimuli.
Perform screen-based eye tracking on images, videos, websites, games, software interfaces, 3D environments, mobile phones to provide deeper insights into visual attention.
The iMotions Screen-based Eye Tracking Module
With the iMotions Screen-based Eye Tracking Module, you can collect and analyze data in controlled lab environments using world leading, research grade trackers from hardware providers such as Tobii, EyeTech, SmartEye, SMI, and Gazepoint. The Module allows for advanced analysis using tools such as heatmaps, gaze replays, and areas of interest (AOI) output metrics like time to first fixation & time spent. iMotions also provides automated gaze-mapping technology, in which gaze from dynamic environments is converted to static scenes for simpler aggregation and analysis.
Flexible eye tracking solutions
Plug and play eye trackers integrated
Award winning Game Design Research
Dr. Alessandro Canossa at Northeastern University conducts sophisticated player behavior studies using iMotions in a fraction of the time as compared to before iMotions. He’s won a best paper award for this work.
Combine biosensors and uncover underlying emotions and responses
The iMotions software combines eye tracking naturally with other biosensors like electrodermal activity and EEG to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.