
VR & Simulations
Measure human behavior in virtual environments with iMotions
Real, human responses in virtual worlds
Gathering data on how people act and react in simulations can unlock insights in situations that may be impractical, dangerous, or even impossible to carry out were it not for virtual reality.
Measuring human behavior in VR and simulations optimizes not only user experiences but also safety, training and even medical treatments.
Researchers are using iMotions for VR worldwide







How does eye tracking in VR work?
Quantify visual attention
With eye tracking in virtual reality, research within fields like psychology, shopper research, training, and entertainment are transformed.
Eye tracking is built into the VR headsets that iMotions integrates with, so the depth of visual objects can be measured. You can therefore obtain metrics including time to first fixation, heat maps, time spent, and gaze mapping. Data can even be aggregated across participants to provide quick insights about user experience in virtual environments and simulations.

Set the virtual scene
Track human responses to VR and simulations in fields like these:
- VR Therapy for phobias or anxiety
- Driver Behavior and Safety
- Aesthetics in Neuroarchitecture
- Training and performance simulations
- User experience and immersion in Entertainment & Gaming
- Learning outcomes in immersive VR
Combine biosensors for the full picture
Connecting biosensors in iMotions gives you comprehensive real-time data, so you can detect reactions to virtual scenarios. From measuring cognitive workload for improving driver or pilot efficiency, to detecting levels of emotional arousal during VR gaming experiences, iMotions surfaces instant data that gets you to quicker, more actionable conclusions.
Simulations · Pilot Training & Certification · Driver Behavior · Drowsiness & Fatigue Assessment · Gaming UX

Measure immersion and presence
Synchronize. Record. Analyze. All in iMotions.
Explore VR Headsets




Want to know more?
Read our collection of articles within human behavior research
iMotions is used in over 70 countries
Our offices are situated worldwide in close contact with our customers
