iMotions

Real, human responses in virtual worlds

Gathering data on how people act and react in simulations can unlock insights in situations that may be impractical, dangerous, or even impossible to carry out were it not for virtual reality.

Measuring human behavior in VR and simulations optimizes not only user experiences but also safety, training and even medical treatments.

Watch VR Surgery Webinar

Researchers are using iMotions for VR worldwide

How does eye tracking in VR work?

Quantify visual attention

With eye tracking in virtual reality, research within fields like psychology, shopper research, training, and entertainment are transformed.

Eye tracking is built into the VR headsets that iMotions integrates with, so the depth of visual objects can be measured. You can therefore obtain metrics including time to first fixation, heat maps, time spent, and gaze mapping. Data can even be aggregated across participants to provide quick insights about user experience in virtual environments and simulations.

Learn more about VR Eye Tracking

first screen man wearing a virtual reality headset using a driving wheel second screen the virtual reality view of the driver in a race car

Set the virtual scene

Track human responses to VR and simulations in fields like these:

VR Therapy for phobias or anxiety
Driver Behavior and Safety
Aesthetics in Neuroarchitecture

Training and performance simulations
User experience and immersion in Entertainment & Gaming
Learning outcomes in immersive VR

Download VR Eye Tracking Brochure

Combine biosensors for the full picture

Connecting biosensors in iMotions gives you comprehensive real-time data, so you can detect reactions to virtual scenarios. From measuring cognitive workload for improving driver or pilot efficiency, to detecting levels of emotional arousal during VR gaming experiences, iMotions surfaces instant data that gets you to quicker, more actionable conclusions.

Simulations · Pilot Training & Certification · Driver Behavior · Drowsiness & Fatigue Assessment · Gaming UX

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visualization of flight simulator in iMotions

Measure immersion and presence

Synchronize. Record. Analyze. All in iMotions.

Synchronized data

Track visual attention, skin conductance, brain activity and muscle movement simultaneously

Non-intrusive sensors

Eye tracking is built-in, and other physiological sensors don’t cause distraction from the environment

Flexible API solution

Modify as you need with the API and/or LSL connections for closed loop environments or additional data streams

Visualize and export

Analysis tools allow for real-time visualization of data streams or raw exports for further study

Explore the software

This platform is something that should be part of any surgical training standard, as important as watching surgery in the OR. It is indispensable to make part of a surgical curriculum.

Rafael Grossmann, MD, FACS

Surgical Expert

Explore VR Headsets

Varjo VR-2

HTC Vive Pro Eye

Tobii Pro HTC Vive VR Headset

Varjo VR-1

Our partnerships allow for flexibility in your VR setup

VR Driving Simulator

AcademiaCustomer case

The MythBusters team wanted to determine whether driving while talking hands free is really less dangerous than talking while holding a cell phone. iMotions powered the experiment setup, integrating a car simulator with biosensors. The iMotions API was used to receive trigger events and to send the driver’s biosignal data in sync with their driving actions for further analysis.