VR & Simulations
Measure human behavior in virtual environments with iMotions
Real, human responses in virtual worlds
Gathering data on how people act and react in simulations can unlock insights in situations that may be impractical, dangerous, or even impossible to carry out were it not for virtual reality.
Measuring human behavior in VR and simulations optimizes not only user experiences but also safety, training and even medical treatments.
Researchers are using iMotions for VR worldwide
How does eye tracking in VR work?
Quantify visual attention
With eye tracking in virtual reality, research within fields like psychology, shopper research, training, and entertainment are transformed.
Eye tracking is built into the VR headsets that iMotions integrates with, so the depth of visual objects can be measured. You can therefore obtain metrics including time to first fixation, heat maps, time spent, and gaze mapping. Data can even be aggregated across participants to provide quick insights about user experience in virtual environments and simulations.
Combine biosensors for the full picture
Connecting biosensors in iMotions gives you comprehensive real-time data, so you can detect reactions to virtual scenarios. From measuring cognitive workload for improving driver or pilot efficiency, to detecting levels of emotional arousal during VR gaming experiences, iMotions surfaces instant data that gets you to quicker, more actionable conclusions.
Simulations · Pilot Training & Certification · Driver Behavior · Drowsiness & Fatigue Assessment · Gaming UX
Measure immersion and presence
Synchronize. Record. Analyze. All in iMotions.
This platform is something that should be part of any surgical training standard, as important as watching surgery in the OR. It is indispensable to make part of a surgical curriculum.
A car simulator lab for a Mythbusters experiment, powered by the iMotions API
The MythBusters team wanted to determine whether driving while talking hands free is really less dangerous than talking while holding a cell phone. iMotions powered the experiment setup, integrating a car simulator with biosensors. The iMotions API was used to receive trigger events and to send the driver’s biosignal data in sync with their driving actions for further analysis.
Want to know more?
Read our collection of articles within human behavior research
iMotions is used in over 70 countries
Our offices are situated worldwide in close contact with our customers