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A human-centered design approach

with the world’s leading biosensor platform

Dig deeper to access engagement and emotional responses

Emotion recognition technology like iMotions gives you access to the cognitive processes associated with the subtle interplay between people and computers. So you can design innovative products and services that align with people’s needs.

iMotions is used at leading tech companies and universities worldwide

Test your prototype by soliciting underlying human responses

Leverage the power of biosensor data.

Observe, identify and understand your target group.
iMotions integrates numerous methods for measurement of emotion with low intrusiveness such as Facial Expression Analysis, Eye Tracking, Electrodermal Activity / Galvanic Skin Response and EEG. iMotions accurately quantifies the physiological data related to the behavior of interest you are studying, so you can measure how novel designs, interfaces and machines are met and operated by users.

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Automotive applications

Driver simulations · Human-computer interaction · User Experience

Use iMotions to detect human emotions and their causes in driving environments and shift the focus on design towards developing better understanding of driver needs, desires and reactions.

Record eye tracking, facial expressions, EEG and other metrics from the driver in sync with input events from the driving session. Assess and understand where users are looking and what they fail to see and study how users are perceiving and responding to new devices and solutions.


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Technology UX/UI

Design testing · Web usability studies · Simulations & VR · Process optimization 

Measure visual attention, enhance CTA conversions, access stress and aversion and understand social interaction. Biosensor data help you better quantify and validate results in user experience and user interface studies. 

From A/B and benchmark testing to experience measurement and think-alouds, we help you assess your product design and effectiveness of any interface in testing before going to market. 

Key features to simplify and amplify your work

Connect. Record. Process.

Synchronize a range of sensors

In a unified software platform

Design, present, and record

The entire experimental process together

Fully adaptable

Modify as you need with the API and/or LSL connections

Simulation testing

Test respondence and cognitive workload during simulation sessions. 

Research made possible with iMotions

Purdue University – Wan-Lin Hu, Kumar Akash, Neera Jain, Tahira Reid

Abstract: “Human trust in automation plays an important role in successful interactions between humans and machines…”

How iMotions human behavior software adds value

Integrate innovative methodologies to product and usability testing.

Time savings

Better synchronization & instant analysis solutions allow a faster turnaround in product testing and design validation for faster time to market.

iMotions is used in over 70 countries

Our local offices around the world are in close contact with our global customers.

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Want to know more?

Read our collection of articles within human behavior research


Read publications made possible with iMotions


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