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Tech & Engineering Research

Human-centered design with iMotions: world’s leading human behavior software

Let human behavior drive product innovation

Human behavior research technology quantifies the cognitive and emotional processes triggered when people use products. iMotions helps you detect these human emotions and responses so your product development, testing and usability can align with people’s needs.

Product design and testing

From concept development to real-time observation

Using biosensors as part of your R&D strategy enables faster, more effective results across the product lifecycle. Incorporating methods like eye tracking and facial expression analysis can be done at the early concept stages of a new product for initial insights on usability and ergonomics, or during prototyping, product testing, and innovation phases. Researching human behavior can even be applied to machine interfaces, software testing, brain-computer interface or human-robot interaction to understand or minimize human error.

Engineering and R&D projects integrating biosensors with iMotions are currently researching:

  • Haptic interfaces and haptic sensing in virtual and robotic interactions
  • Sensing of trust in Human-Machine Interaction
  • Behavioral psychology and integrating human judgments into the design process
  • Automating data inputs and outputs from the iMotions API to third-party software

iMotions is used at leading tech companies and universities worldwide

Test and iterate by soliciting underlying human responses

Leverage the power of multiple data streams

iMotions integrates numerous methods for measurement of emotion by quantifying physiological data with low intrusiveness such as Facial Expression Analysis, Eye Tracking, Electrodermal Activity / Galvanic Skin Response and EEG. Our API and Lab Streaming Layer are also key components to feeding inputs and outputs through almost any third-party system.

iMotions customers can take advantage of the API, facial coding, and more for capabilities like creating triggers, visualizing live behavioral data feeds, using external events to control iMotions remotely, and changing the experience in simulations based on behavior.

woman wearing a Virtual reality headset second screen 2 hands in front of a wall and emotional measurement graph

Benefits of neurotechnology software for research

Integrate innovative methodologies for product ideation and testing.

Save time and money

Better synchronization & instant analysis solutions allow a faster, cheaper turnaround in product testing and design validation.

Launch with success

Testing based on nonconscious human responses surfaces users’ expectations and requirements, so you have greater probability of first-time success during product launch.

Conduct better studies

Collecting data from more sources with the same synchronization method, as well as extracting in-depth information with our transparent R Notebooks ensures scalability, validity & reliability.


iMotions integrates with the newest tools as they become available, can import and export many data sources through our API & LSL, and even supports compatibility with certain legacy hardware.

Software and Human Factor interaction

Use iMotions to detect human emotions and their causes in vehicles or machines and shift the focus on design towards developing better understanding of and training for driver needs, reactions, and mental workload.

Record eye tracking, facial expressions, EEG and other metrics from the driver in sync with input events from the session or live third-party communication through our API. Assess and understand where users are looking and what they fail to see, and study how users are perceiving and responding to new devices and solutions.

Automotive · Human-computer interaction · Aviation/Maritime · Machine Learning & AI Research · Software R&D

smart eye pro heatmap

VR Driving Simulator

AcademiaCustomer case

The MythBusters team wanted to determine whether driving while talking hands free is really less dangerous than talking while holding a cell phone. iMotions powered the experiment setup, integrating a car simulator with biosensors. The iMotions API was used to receive trigger events and to send the driver’s biosignal data in sync with their driving actions for further analysis.

vr prototyping

R&D and Iterative Testing

During or after the design phase, measuring physiological and emotional responses to products or prototypes will help you unearth design elements or usability features that have gone unnoticed, need improvement, or attract attention. Biosensor data help you use ergonomics and human factors to better quantify and validate real-time results so that you save time on designing products that achieve what you intend. 

From A/B and benchmark testing to experience measurement and think-alouds, we help you assess your product design and effectiveness of any interface in testing before going to market.

Prototypes · Product Design & Testing · Product Optimization · Human Factor Studies

Sample Hardware for Human Factors Testing

Seamlessly combine hardware from our vendor partners

Testing human-machine interactions is made easier with the synchronization capabilities of the iMotions software. From multiple screen setups to operator simulators, combine eye tracking with workload metrics from EEG, galvanic skin response from a wristband, and heart rate from ECG measurements to understand human reactions in real time. Here is an example of this hardware setup, combined into iMotions:

Our hardware-agnostic approach enables integration from these partners and more:
Advanced Brain Monitoring

Combine biosensors and uncover real human responses

The iMotions software integrates eye tracking, facial expression analysis, electrocardiogram and more to generate a more complete snapshot of human behavior. Click on each icon to learn more about the sensors.

iMotions provided the opportunity for us to stay agile. Whenever some nice, new hardware was available, we were able to follow that and still use iMotions.

Dr. Jesper Ejdorf Brøsted
Psychologist, MA, Ph.D - Force Technology

Want to know more?

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iMotions is used in over 70 countries

Our offices are situated worldwide in close contact with our customers

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