Tech & Engineering Research
Human-centered design with the world’s leading human behavior software platform
Let human behavior drive product innovation
Human behavior research technology quantifies the cognitive and emotional processes triggered when people use products. iMotions helps you detect these human emotions and responses so your product development, testing and usability can align with people’s needs.
Put human factors front and center
From concept development to real-time observation
Using biosensors as part of your R&D strategy enables faster, more effective results across the product lifecycle. Incorporating methods like eye tracking and facial expression analysis can be done at the early concept stages of a new product for initial insights on usability, or during prototyping, product testing, and innovation phases. Researching human behavior can even be applied to machine interfaces, software testing, or human-robot interaction to understand or minimize human error.
Engineering and R&D projects integrating biosensors with iMotions are currently researching:
iMotions is used at leading tech companies and universities worldwide
Test and iterate by soliciting underlying human responses
Leverage the power of multiple data streams
iMotions integrates numerous methods for measurement of emotion by quantifying physiological data with low intrusiveness such as Facial Expression Analysis, Eye Tracking, Electrodermal Activity / Galvanic Skin Response and EEG. Our API and Lab Streaming Layer are also key components to feeding inputs and outputs through almost any third-party system.
iMotions customers can take advantage of the API for capabilities like creating triggers, using external events to control iMotions remotely, and changing the experience in simulations based on behavior.
Benefits of neurotechnology software for research
Integrate innovative methodologies to product ideation and testing.
Use iMotions to detect human emotions and their causes in driving environments and shift the focus on design towards developing better understanding of driver needs, desires and reactions.
Record eye tracking, facial expressions, EEG and other metrics from the driver in sync with input events from the driving session. Assess and understand where users are looking and what they fail to see and study how users are perceiving and responding to new devices and solutions.
Driver studies · Human-computer interaction · Machine Learning & AI · Software R&D
A car simulator lab for a Mythbusters experiment, powered by the iMotions API
The MythBusters team wanted to determine whether driving while talking hands free is really less dangerous than talking while holding a cell phone. iMotions powered the experiment setup, integrating a car simulator with biosensors. The iMotions API was used to receive trigger events and to send the driver’s biosignal data in sync with their driving actions for further analysis.
R&D and Iterative Testing
During or after the design phase, measuring physiological and emotional responses to products or prototypes will help you unearth design elements or usability features that have gone unnoticed, need improvement, or attract attention. Biosensor data help you better quantify and validate real-time results so that you save time on designing products that achieve what you intend.
From A/B and benchmark testing to experience measurement and think-alouds, we help you assess your product design and effectiveness of any interface in testing before going to market.
Prototypes · Product Design & Testing · Product Optimization · Human Factor Studies
iMotions provided the opportunity for us to stay agile. Whenever some nice, new hardware was available, we were able to follow that and still use iMotions.