The Core Platform
iMotions Lab is a modular system, with a central Core upon which a variety of biosensors and their corresponding modules can be integrated. This multi-modal approach is designed to streamline human behavior studies, from study design and stimuli presentation to data collection and analysis, all in one unified software suite to advance human behavior research.
Whether you are working within social science, doing observations, studying human factors, conducting usability testing or working in a simulation environment, iMotions is your answer when looking to capture the full human experience.
Design studies with any mix of stimuli
iMotions allows you to use any type of stimuli for your study and intuitively visualize your study data. With its built-in stimuli presentation you can work with images, video, VR environments, web content, or ‘in the wild’ setups. Build advanced study designs by point and click. Easily set up participant groups, randomizations, and block designs as needed.
Work with any biosensor
The iMotions platform seamlessly integrates and synchronizes multiple biosensors that each provide different human insights; such as Eye Tracking, EDA/GSR, EEG, ECG, and Facial Expression Analysis. Effortlessly integrate and synchronize different sensors from a wide range of independent vendors, across multiple modalities.
Add even more sensors through the Lab Streaming Layer. Forward data in real-time and import external sensor/software data and loop it back into the platform via the API.
We are hardware agnostic with the ability to integrate 50+ sensors from 20+ partners.
Analysis methods that work for you
iMotions Lab provides a comprehensive suite of visualization tools and analysis methodologies. No matter if you work with controlled or dynamic environments. Review, annotate, and slice data as needed. Process data with built-in and transparent R Notebooks. Export raw data, results, and metrics in file formats suited to Excel, SPSS, MatLab and more for further analysis.
Built-in Survey Tool
iMotions Lab is designed for mixed methods research and the built-in Survey capability provides flexible tools to design a questionnaire with images, likert scales, multiple choice or text input answers to triangulate participants’ stated answers with nonconscious responses from biosensors.
Including surveys in real time by fusing them into a study with other stimuli and physiological sensors can dramatically enhance study findings and mitigate the risks of response bias. The iMotions Survey Tool is always included with your software purchase, so survey integration is easy.
Design a survey from scratch or edit existing surveys. The survey can be stored as a template and retrieved later when necessary. iMotions Lab also has a robust integration with Qualtrics for advanced segmenting and logic.
Online Studies With The Remote Data Platform
iMotions Lab can be extended with the Remote Data Collection platform, enabling online studies through a browser interface. You get all the advanced functionalities of iMotions Lab when it comes to study design and analysis, paired with state-of-the-art webcam eye tracking, webcam respiration and both facial expression and voice analysis.
9/10 top universities uses iMotions.
Add-on Modules
Expand the capabilities of iMotions Lab through add-on modules. Learn more about our module structure here.
-
Eye Tracking
Screen Based
-
Eye Tracking VR
Virtual and mixed reality eye tracking
-
Eye Tracking Glasses
Eye tracking using glasses
-
EDA / GSR
Electrodermal Activity
-
EMG
Electromyography
-
Respiration
Measure breathing
-
EEG
Electroencephalography
-
ECG
Electrocardiogram
-
Facial Expression Analysis
Facial Expression Analysis
-
Voice Analysis
Emotion and Voice Characteristics
-
Automated AOI
Automated AOI
-
Remote Data Collection
Collect webcam eye tracking, FEA, Respiration and Voice
-
Webcam Eye Tracking
Webcam Eye Tracking
-
Webcam Respiration
Measure breathing via video
Features
Study Design
Build advanced study designs by point and click. Supports within- and between-subject designs, randomizations, block designs, and more. Find out more.
Stimuli Presentation
Multimedia capabilities including images, videos, live websites, surveys, mobile phone apps, software interfaces, gaming, VR, etc. Up to 3 camera feeds supported. Find out more
Data Collection and Synchronization
Respondent management. Real-time data viewing (raw data & metrics). Behavioral observation data from camera, mouse-clicks, and key strokes. Capture respondent activity with facial and environmental cameras. Convert voice to text from audio recordings.
Markup & Annotations
Create live or post-processing markers with annotations. Segment data for export or analysis in iMotions.
Data Analysis
Variety of automated features and easy-to-use tools. Moment-to-moment visualization of raw and aggregated data. Summary scores across multiple modalities. Transparent methodology using R notebooks. Find out more.
Data Import / Export
Export raw data, videos, summary metrics and data visualizations on video and static stimuli, etc.
Import external data sources for visualization and / or synchronization.Video
Face / Environment / Scene Camera. Includes ability to record participant’s face and / or environment from up to three different camera feeds. Record and view the scene to define moments of interest. Find out more.
Survey Tool
Program and launch surveys in conjunction with, or separately from biosensor recordings. Multiple choice, scale, and open-end question types, customizable with rich text, media, text formatting, etc. Find out more.
Speech-to-text
Easily convert spoken words into text with automatic sentiment analysis through our integration with AssemblyAI.
Find out moreR Notebooks
Built-in, R Notebooks provide a range of analytical tools. Edit existing notebooks or add your own. Process data related to eye tracking, FEA, EEG, ECG, EMG, and more with fully transparent algorithms. Find out more.
API
Input / output API: UDP or TCP/IP connection can be used to stream data live into and from 3rd party software/ hardware. Integrate almost any device, and send data live into iMotions for full synchronization.
Post Import Data: Upload externally recorded data for analysis within iMotions software (e.g. sensor recordings or video obtained by camera).
TTL trigger for sending integration signals via other programs for synchronization accuracy. LSL (Lab streaming layer) integration options for receiving timeline signals real-time from any LSL supported device. Integrate even more devices into iMotions. Find out more.
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.
Customer Support Program
Included with all our subscription plans
Software
Continual, unlimited access to the iMotions software, with updates every two weeks
Consulting
Personalized onboarding, training and ongoing consulting for the entire research process
Support
Technical support is provided year-round, with 97.6% case satisfaction
Help Center
Over 500 (and growing) continually updated articles are provided for guidance and support
Community
Connect, share knowledge, and build collaborations with researchers from all over the world in the iMotions Community
Resources
Latest Releases
iMotions Lab is updated on a bi-weekly schedule with new features and integrations based on demand from our users.
Latest Publications made with iMotions Lab
iMotions Lab is used by universities and colleges all around the world to conduct human behavior research with biometric data.
FAQ
Here you can find some of the questions we are asked on a regular basis. If you have questions you cannot find here, or elsewhere on our website, please contact us here.
