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Anatomy of an Eye Tracker [How Eye Tracking Works]
![Anatomy of an Eye Tracker [How Eye Tracking Works]](https://imotions.com/wp-content/uploads/2022/09/eye-tracker-header-image-1024x819-1.png)
The process of using an eye tracker to capture information about visual attention is often described in surface-level terms: eye tracking works by tracking the eyes. Of course, there’s much more that goes on in this process with the necessary involvement of both hardware and software.
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The Stroop Effect – How it Works and Why
Stroop’s innovation was to show, clearly and definitively, that our embedded knowledge about our environment impacts how we interact with it. His research method is now one of the most famous and well-known examples of a psychological test, and is elegant in its simplicity.
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The Top 7 Statistical Tools You Need to Make Your Data Shine
A great number of tools are available to carry out statistical analysis of data, and below we list (in no particular order) the seven best packages suitable for human behavior research.
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Research Funding: A Comprehensive List of Science Funding Agencies
To help with the facilitation of research, various governmental bodies, NGOs, agencies and institutes have been set up to handle the dissemination of funds for research that is judged to ultimately offer a benefit to society.
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Top 10 Scientific Journals [and how to check for quality]
![Top 10 Scientific Journals [and how to check for quality]](https://imotions.com/wp-content/uploads/2022/09/pexels-pixabay-207732-scaled-2.jpg)
A quick checklist of aspects to look out for when deciding which journals to read, and a list of 10 journals that publish great human behavior research across different subject fields.
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iMotions 8 – The Next Generation of Human Behavior Research Software
Our latest software release – iMotions 8.0 – is a culmination of over a year of work and dedication to improve the iMotions software.
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How We Rebuilt Our Website Using iMotions – a UX Case Study
While every use case and study design are different according to your research questions, we wanted to take the opportunity to use and showcase the capabilities of the iMotions software for UX while redesigning our website–killing two birds with one stone!
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The Top 5 Neuromarketing Research Studies
Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on this blog, neuroscience tools are applied daily to a wide variety of use cases.
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Qualitative vs Quantitative Research – What Is the difference?
Qualitative research generates “textual data” (non-numerical). Quantitative research, on the contrary, produces “numerical data” or information that can be converted into numbers.
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What is EDA? And how does it work?
Discover the essentials of EDA research fundamentals in this comprehensive guide. Learn how to analyze electrodermal activity for deeper insights.