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Communication and Education

with iMotions: world’s leading human behavior software

New challenges require new solutions

The landscape of communication, media, and education has changed dramatically in recent years. As our interactions move increasingly online, these fields face new opportunities and challenges that have never before been so important to get right. Using the best scientific methods available to understand human interactions ensures informed decisions.

We help researchers and instructors in communication, teaching, and education revolutionize their fields by empirically and definitively testing human behavior using rigorous science without rigidity. iMotions is a fully flexible, accessible platform built to do exactly that, because how we will communicate in the future requires understanding humans today.

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Go deeper with multiple data streams

How to learn more

Biosensors, in the form of eye trackers, EEG headsets, facial expression analysis software, and EDA devices, have an established history of providing nuanced and informative data about human behavior and processes. Tracking human behavior on a physiological and emotional level helps us understand how we receive and react to messages.

The iMotions software is designed to help you generate a better understanding of human behavior with the use of biosensors. With everything in one accessible platform, we make it straightforward to do so.

iMotions is used at over 800 universities worldwide

Communication and media

Accessible approaches to complex challenges

Knowing how communication is received in different contexts, and how it can inform action, is a challenge for communication researchers that requires empirical backing. The iMotions platform is built for quantification of human responses in any environment, making it ideally suited for teasing apart the complexity of communication. Use iMotions to explore:

  • Evaluating trust in communication with applications for human-computer interaction
  • Quantified emotional reactance to different forms of media or messaging like political rhetoric for voters
  • How physiological arousal (through EDA/GSR) can shape interactive discourse
  • Engagement with the use of EEG and attention with the use of eye tracking to health communication outreach
man holding a tablet and looking at the screen
Children sitting down and watching computer screens in a classroom


A scientific approach to the classroom

With e-Learning, online classes and simulations are increasingly used as a replacement for traditional teaching methods, yet the empirical background for their use requires further exploration. iMotions offers the ability to interrogate and understand the nuanced cognitive, emotional, and motivational processes that shape education in any learning environment. Use iMotions to explore:

  • Attentional differences in face-to-face interaction and online guidance with eye tracking
  • Student engagement using EEG with online platforms compared to typical classroom setups
  • Physiological predictors of education adherence with a multimodal approach

Learning technology

Understand emergent technologies

Virtual reality (VR), augmented reality (AR), mobile technology, and other new technologies offer the possibility of education in environments where learning would otherwise be cost-prohibitive or hazardous, yet the nuances of differences between such an approach and traditional classroom methods remain largely unexplored. iMotions provides an ideal platform for determining where the differences lie. Use iMotions to explore:

  • Emotions and self-regulated learning in a video game environment
  • The details of attentional processes in new teaching and training environments like VR
  • How physiological arousal compares in VR and real-life for analogous scenarios with GSR/EDA, or ECG
woman wearing a virtual reality head set and holding remote controllers

Key features to simplify and amplify your work

Connect. Record. Process. 

Synchronize a range of sensors

In a unified software platform

Design, present, and record

The entire experimental process together

Fully adaptable

Modify as you need with the API and/or LSL connections

Automatic analysis

Get results quickly from calculated metrics from transparent R notebooks

Explore Integrated Hardware

Seamlessly combine hardware from our vendor partners

Explore hardware combinations for a sample usability bundle to evaluate e-Learning or live classroom environments:

Our hardware-agnostic approach enables integration from these partners and more:
Pupil Labs

Acceleration of research output and increased marketability

AcademiaCustomer case

iMotions helped Professor Roger Azevedo at North Carolina State University improve research efficiency and increase output.

How do biosensors help create an understanding of human behavior?

Present your stimuli, synchronize biosensors, manage respondent data, and analyze human responses – all in the iMotions Platform. Click on an icon to learn more about each biosensor module.

Research made possible with iMotions

University of Copenhagen – Sarune Baceviciute, Aske Mottelson, Thomas Terkildsen, and Guido Makransky

Researchers at the University of Copenhagen and the University of California Santa Barbara used iMotions to better understand how virtual reality impacts the experience and output of the learning.

Want to know more?

Read our collection of articles within human behavior research


Read publications made possible with iMotions


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iMotions is used in over 70 countries

Our offices are situated worldwide in close contact with our customers

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