Research & Science
Publications
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2026 Journal of Interior Design Gated Peer-Reviewed
Multisensory Biophilic Experience in Virtual Retail Interiors: Effects of Visual and Auditory Stimuli on Visual Attention and Emotion
Abstract Advances in digital technology have facilitated the integration of biophilic design principles into retail interiors, presenting new opportunities to enhance consumer experiences. This study examines the impact of multisensory biophilic stimuli, specifically visual and auditory elements, on consumers’ visual attention and emotional responses in virtual shopping environments. Using a VR-based eye-tracking system, we analyzed […]
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2026 International Journal of Human–Computer Interaction Gated Peer-Reviewed
Attention Restoration and Mental Imagery in Direct and Indirect Biophilic VR Retail Environments: An Eye-Tracking Study
Chungbuk National University + 1 more
Abstract This study explores how biophilic design cues in virtual reality (VR) interfaces influence users’ visual attention, restorative experience, and mental imagery. Using a between-subjects experimental design, a VR-based eye-tracking experiment was conducted in immersive retail environments featuring either direct biophilic design (authentic natural elements) or indirect biophilic design (nature-inspired graphics). We designated two areas […]
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2026 Journal of Forensic Psychology Research and Practice Gated Peer-Reviewed
Integrating Eye Tracking Matrices with VR-Based Technology to Understand Crime Scene Investigation
National Forensic Sciences University, Gandhinagar, India
Abstract Eye movements reflect neurocognitive and psychophysiological processes linked to attention, cognitive load, and emotional arousal, making them relevant for forensic investigations. This study examined the integration of eye-tracking with Virtual Reality (VR) crime scene exposure. Forty participants (20 experimental, 20 control) were exposed to a VR mock crime scene and assessed using the Eye […]
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2025 Applications of Immersive Technology in Architecture, Engineering and Construction Gated Peer-Reviewed
A Virtual Reality Approach to Enhancing Hazard Perception in Construction Using Eye-Tracking and Deep Learning
University College London + 1 more
Over 50% of onsite hazards remain unrecognised, primarily due to poor hazard perception and attention deficits. Eye-tracking can help in understanding human visual attention and cognitive response, but its application in construction has been restricted by the reliance on two-dimensional (2D) stimulus, such as pictures, which often lack realism. This study proposes a novel immersive […]
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2024 2024 IEEE International Symposium on Mixed and Augmented Reality Open Access Peer-Reviewed
Exploring Eye Tracking to Detect Cognitive Load in Complex Virtual Reality Training
Northeastern University + 1 more
Virtual Reality (VR) has been a beneficial training tool in fields such as advanced manufacturing. However, users may experience a high cognitive load due to various factors, such as the use of VR hardware or tasks within the VR environment. Studies have shown that eye-tracking has the potential to detect cognitive load, but in the […]
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2024 International Journal of Contemporary Hospitality Management Open Access Peer-Reviewed
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
Politecnico di Milano + 1 more
Purpose This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition (presence), affection (arousal), and behavioral (intention to visit and intention to recommend the destination) outcomes. Design/methodology/approach A laboratory experiment was conducted to compare […]
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2024 Design Computing and Cognition DCC’24 Open Access Peer-Reviewed
Visual Attention to Biophilic Elements in Virtual Classroom Design: A VR Eye-Tracking Study
Catholic University of Korea + 2 more
Recently, interest in indoor nature-based solutions through biophilic design interventions has grown across various spatial contexts. This study examines the influence of biophilic elements in virtual classroom design on university students’ visual attention, utilizing eye-tracking integrated with VR technology. This study focuses on how eye-tracking can provide insights into attention processes in relation to biophilic […]
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2024 Information Technology & Tourism Gated Peer-Reviewed
Developing 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure
Griffith University + 3 more
Virtual reality has emerged as a powerful tool for the design of immersive tourism experiences. Prior studies have primarily relied on externally produced 360-degree stimuli, with the potential to undermine causal inference among concepts and increase risk of flattening real-world responses. Consequently, building on design principles embedded in human–computer interaction, this paper draws on an […]
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2024 Tourism Management Gated Peer-Reviewed
Towards a typology of virtual tourists: Efficacy of visual patterns and attentional cues
Griffith University + 3 more
Virtual tourism is rapidly emerging in prominence in contemporary tourism research. Previous studies tend to consider the virtual tourism population as a homogeneous entity, resulting in unintended consequences. Despite the ocular-centric nature within virtual environments, existing eye tracking studies have rarely classified virtual tourists into benefit-based segments, discounting the critical role of pre-existing visual patterns and associated […]
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2024 Applied Ergonomics Open Access Peer-Reviewed
Investigating the impact of greenery elements in office environments on cognitive performance, visual attention and distraction: An eye-tracking pilot-study in virtual realityUnveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices
Universita Politecnica Delle Marche + 1 more
The human-nature connection is one of the main aspects determining supportive and comfortable office environments. In this context, the application of eye-tracking-equipped Virtual Reality (VR) devices to support an evaluation on the effect of greenery elements indoors on individuals’ efficiency and engagement is limited. A new approach to investigate visual attention, distraction, cognitive load and […]
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