Participant taking part in experiment using iMotions software

iMotions Survey Tool

Triangulate data from biosensors with self-reports

Screenshot of survey in iMotions software

Deeper insights by combining surveys and biosensors

The built-in iMotions Survey capability provides flexible tools to design a questionnaire with images, likert scales, multiple choice or text input answers to triangulate participants’ stated answers with nonconscious responses from biosensors.

Including surveys in real time by fusing them into a study with other stimuli and physiological sensors can dramatically enhance study findings and mitigate the risks of response bias. The iMotions Survey Tool is always included with your software license, so survey integration is easy.

Easy survey design and integration

Insert a survey slide

A survey can be integrated into your iMotions study just as any other stimuli. A survey consists of one or more slides with any number of questions, images & other elements.

Survey designer

Flexible set of tools to design a survey from scratch or edit existing surveys. The survey can be stored as a template and retrieved later when necessary.

Drag & drop customization

The user-friendly and intuitive functionality allows you to customize different type of questionnaires with images, likert scales, multiple choice and text input answers.

There is a lot of correlation between biometrics and the survey responses that give us an insight whether the surveys are actually valid and these responses are legitimate.

Philip Hart
Assistant Professor - Westfield State University

iMotions works with these partners and more:

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Industry Standard for Consumer Research

BusinessCustomer case

Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.

Combine biosensors and uncover underlying emotions and responses

The iMotions software combines the survey feature naturally with biosensors like eye tracking and facial expression analysis to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.

We support you all the way

How to get started

When you become an iMotions customer, what’s included is your very own dedicated consultant who will be your main point of contact for continuous support and consultation as long as you choose to stay with us. Included in your iMotions license is also full access to our Help Center and Support team for any day-to-day requirements.

Our team of Ph.D. experts and consultants will make sure your onboarding is successful and you’ll benefit from being able to speak to someone who knows your business, the challenges you face, and your long term objectives.

Employee portrait (Kiara)