iMotions Survey Tool
Triangulate data from biosensors with self-reports
Deeper insights by combining surveys and biosensors
The built-in iMotions Survey capability provides flexible tools to design a questionnaire with images, likert scales, multiple choice or text input answers to triangulate participants’ stated answers with nonconscious responses from biosensors.
Including surveys in real time by fusing them into a study with other stimuli and physiological sensors can dramatically enhance study findings and mitigate the risks of response bias. The iMotions Survey Tool is always included with your software license, so survey integration is easy.
Easy survey design and integration
There is a lot of correlation between biometrics and the survey responses that give us an insight whether the surveys are actually valid and these responses are legitimate.
iMotions works with these partners and more:
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Combine biosensors and uncover underlying emotions and responses
The iMotions software combines the survey feature naturally with biosensors like eye tracking and facial expression analysis to efficiently unpack human emotions and physiological responses. Click on an icon to learn more about the biosensor module.