Discover the Survey Tool in iMotions: Powerful, Flexible, and Intuitive
The Survey Tool in iMotions Lab is a comprehensive solution designed to seamlessly integrate surveys into your research workflows. Whether you’re creating complex experimental designs or collecting straightforward feedback, the tool offers unmatched flexibility and functionality to meet your needs. It includes two key components: the Advanced Designer and Survey Stimuli. Together, they empower you to design, deploy, and analyze surveys as part of a larger multimodal research environment. Additionally, for those using Qualtrics, iMotions Lab offers easy integration to maximize your research potential.
Features of the iMotions Survey Tool
Advanced Designer
The Advanced Designer is a sophisticated yet user-friendly interface for creating and managing surveys. It allows researchers to:
- Customize Questions: Choose from various question types, including multiple choice, open-ended text, Likert scales, and more. Each question can be tailored to collect the specific data you need.
- Logic and Branching: Build advanced logic and branching to guide participants through personalized paths based on their responses. This ensures that only relevant questions are shown to each participant, improving data quality and participant experience.
- Multimedia Integration: Easily embed images, videos, and audio clips into your surveys. This is ideal for research studies that involve visual or auditory stimuli.
- Timing and Randomization: Add precise timing controls and randomization features to ensure robust experimental designs and minimize bias.
- Real-Time Editing: Make changes on the fly and immediately see how they affect the survey’s flow and structure.
Survey Stimuli
The Survey Stimuli functionality allows surveys to be used as stimuli in experiments, enabling unique use cases such as:
- Dynamic Participant Interaction: Integrate surveys directly into experimental timelines, collecting feedback at specific moments during the study.
- Sequential Studies: Combine surveys with other stimuli, such as videos, images, or physiological monitoring, to capture data at critical touchpoints.
- Real-Time Feedback Collection: Gather participant input while simultaneously recording data from other sensors such as eye trackers, EEG, or GSR, for a truly multimodal approach.
This functionality transforms surveys from simple data collection tools into integral parts of your experimental design.
Using Qualtrics as an External Survey Provider
For researchers already using Qualtrics, iMotions offers seamless integration, combining the best of both platforms. Here’s how it works:
- External Survey Integration: Import Qualtrics surveys into iMotions and use them as part of your experimental workflow. This is particularly beneficial for researchers who already have established surveys in Qualtrics and wish to integrate them into their multimodal research studies.
- Live Data Collection: iMotions enables the collection of data from external survey platforms like Qualtrics alongside biometric and behavioral data. This allows researchers to correlate survey responses with physiological signals for deeper insights.
- Export and Analysis: Once your study is complete, all data – including survey results from Qualtrics – is consolidated within iMotions for easy export and analysis.
Why Choose iMotions for Your Survey Needs?
The Survey Tool in iMotions Lab stands out for its ability to:
- Streamline Multimodal Research: Integrate surveys into complex research designs that involve physiological, behavioral, and self-reported data.
- Enhance Data Quality: Use advanced features like branching logic, timing, and randomization to ensure data validity and participant engagement.
- Save Time: Simplify the creation, deployment, and analysis of surveys within a single platform.
- Adapt to Your Workflow: Whether you use iMotions’ native tools or external solutions like Qualtrics, the platform adapts to fit your research processes seamlessly.
Conclusion
iMotions Lab’s Survey Tool provides researchers with the power and flexibility needed to design and execute impactful studies. By combining the Advanced Designer, Survey Stimuli, and external integrations like Qualtrics, the tool supports a wide range of research methodologies. Whether you’re collecting self-reported data, running complex experiments, or integrating physiological measures, iMotions makes it easier than ever to gain deep, actionable insights.
Ready to learn more or see the Survey Tool in action? Contact us today for a demo!