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The science of voice analysis
Voice analysis is the study of vocal characteristics and patterns in spoken communication. It involves examining elements such as pitch, tone, speech rate, and emotional cues to gain insights into aspects like linguistics, emotions, and individual traits. This technology has applications in fields such as linguistics, psychology, and healthcare. Imagine you’re in a country you…
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Facial Expressions – A Complete Guide
Facial expressions are powerful non-verbal cues that convey emotions and intentions. Analyzing them is crucial for several reasons. Firstly, it helps in understanding people’s feelings, fostering empathy, and improving communication. Secondly, in fields like psychology, business, and security, studying facial expressions can reveal valuable insights into behavior, trustworthiness, and deception. A big part of our…
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Participant Recruitment for Human Behavior Studies: Strategies, Challenges, and Considerations
Participant recruitment is crucial in research studies as it directly impacts data quality and study validity. Recruiting a diverse and representative sample ensures findings can be generalized, while inadequate recruitment may introduce bias. Effective recruitment strategies are essential for obtaining the necessary data to answer research questions accurately and meaningfully. When setting out to conduct…
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Empathetic Gazes – Introduction to Emotional Heatmaps in iMotions
You know heatmaps – but what are emotional heatmaps? If you have found your way to this site, you are most likely already familiar with heatmaps generated from eye tracking data. This visualization summarizes which part of your visual stimuli drew the most attention, or which part got completely overlooked. Traditionally, heatmaps have been generated…
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audEERING & iMotions Partnership Announcement
audEERING and iMotions collaborate to advance human behavioral research through voice analysis Copenhagen, 10.08.23 – audEERING, the EU market leader for AI-based audio analysis, and iMotions, the world’s leading software platform for studying the drivers behind human behaviour partner to expand and enhance human behaviour research and analysis capabilities. With the integrated Voice AI component,…
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How to make complex multi-screen automotive studies in iMotions
Imagine a world where cars safely and effortlessly connect people to diverse destinations, bridging the gaps between workplaces and bustling cities, ensuring an unrivaled fusion of safety, efficiency, and usability. The efforts towards that scenario are continuously being deployed, considering key factors such as driving conditions, cognitive workload, and driving expertise. The association between complex…
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The future of eye tracking
During my recent trip to ETRA 2023, it was fascinating to see the focus on and advances being made in webcam-based eye tracking. It clearly is the next big thing, with breakthroughs that are to power the next wave of adoption and usage in human behavior research. This progress is going to help realize the…
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Webcam Eye Tracking Validation Study
With the launch of iMotions Online, our new fully browser-based human insights platform, we are releasing the latest integration of our webcam-based eye tracking algorithm – WebET 3.0. To that effect, we decided to put the algorithm to the test with the largest validation study in iMotions’ history, and also the largest validation study in…
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Intersubject Correlation Notebook Release
Attention and engagement are highly valued metrics in media, communications, and ad testing. And within the world of biosensor research, there are many different ways of assessing these two metrics – such as eye tracking, skin conductance, as well as EEG via power spectral density or frontal alpha asymmetry. With our latest update release of…