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How architecture affects human behavior
Biometric research can give architects and designers clues to improve their designs and how users interact with them.
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Facial Recognition vs. Facial Expression Analysis – A case for responsible data collection
Facial Recognition vs. Facial Expression Analysis, some of the ethical pitfalls, as well as best practices in data collection.
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What is Selection Bias? (And How to Defeat it)
There are several types of selection bias, and most can be prevented before the results are delivered. Although there might not always be an entire airforce on the line when it comes to getting it right, it’s still essential for good research.
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How Marketers Can Keep Mobile Users Engaged During COVID
This article summarizes the current trends in mobile usage and how neuroscience can help marketers optimize the mobile experience.
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Enabling the future of Biometric Behavioral Research
iMotions’ vision is to facilitate world-class human behavior research and to help meet future needs and scale the biometric technology of tomorrow.
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How to Set Up a Cutting-Edge Research Lab [Steps and Examples]
![How to Set Up a Cutting-Edge Research Lab [Steps and Examples]](https://imotions.com/wp-content/uploads/2023/01/playing-chess-against-robot-scaled.webp)
Having the best equipment not only allows new ways of looking at things, but often makes it easier to complete as well.
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Product Release News: Sensor Data preview and R Notebooks
Allows researcher to change stimuli order in real-time and view data streams live to ensure data collection and quality
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The Study of Human Behavior: Measuring, analyzing and understanding [Cheat Sheets]
![The Study of Human Behavior: Measuring, analyzing and understanding [Cheat Sheets]](https://imotions.com/wp-content/uploads/2022/09/The-Study-of-Human-Behavior-Cheat-Sheets-1024x537-1-1.jpg)
Understanding human psychology and behavior is at the cornerstone of a huge amount of research being conducted today.
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Neuromarketing Methods [Cheat Sheet]
![Neuromarketing Methods [Cheat Sheet]](https://imotions.com/wp-content/uploads/2023/01/pexels-tima-miroshnichenko-5198239-scaled.jpg)
Studying human behavior can be a difficult task. Humans are unpredictable creatures and the world we inhabit has never been more complex.
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How food packaging can help children pick healthier products
Through her thesis project she was able to test the effects of packaging on children, to help them pick the healthier product.