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Ready to kick off your eye tracking research?
Eye tracking is on the rise and can be used in a vast variety of academic and commercial research areas. Grab this guide and see how it can benefit you.
Electrodermal Activity (EDA) / Galvanic Skin Response (GSR)
Tap into nonconscious reactions — learn how to measure arousal with skin conductance.
Get tons of hands-on advice and our best tips on EDA / GSR data collection and analysis.
Facial Expression Analysis
New to the field or already doing facial expression analysis?
This guide will provide you with everything you need to get started with facial expression analysis or take your research to the next step.
Looking to further your insights into EEG and research of the brain?
This guide will provide you with everything you need to getting started, with tons of tips and inside knowledge in an easily digestible way.
Today’s scientific insights are the result of careful thinking and experimental planning, proper collecting of data, and drawing of appropriate conclusions.
In this guide, you will learn what it takes to design excellent experiments that shine and survive the test of time.
Electrocardiography (ECG / EKG)
Heart activity is closely linked to physiological and psychological arousal, making it ideal for understanding our mental states in greater detail.
Read how in our pocket guide for Electrocardiography (ECG or EKG).
Academic and commercial researchers alike are aiming towards a deeper understanding of how humans act, make decisions, plan, and memorize.
In this guide we will introduce you to human behavior fundamentals and how you can tap into previously unknown secrets of the human brain and mind.
Scientific Grant Writing
Want to get funding for your next research project?
This guide will provide you with everything you’ll need for your grant writing application and help you find the most important aspects when it comes to grant writing, best practices for content, and style.
Brochure: Neuromarketing Solutions
Eye tracking and other biosensors provide deeper insights into human behavior. Consumer neuroscience provides objective data to help predict campaign success, quantify attention, understand emotions, and much more.
iMotions provides a tailored neuromarketing solution that gives marketing professionals the tools needed to elevate their insights.
Brochure: Eye Tracking – VR Solutions
Explore attentional processes in any virtual reality environment with Eye Tracking in VR.
Eye tracking in VR helps you gain a deeper understanding of participant responses. The iMotions Eye Tracking – VR Module is a single platform for integration and research with eye tracking in VR and other biosensors and includes advanced analytic tools for understanding attention in any VR environment.
Brochure: Automotive Solutions
Learn how you can unpack human behavior with biosensor data in simulations and automotive environments.
The iMotions platform is a versatile software solution that allows automotive researchers to conduct in-car human behavior research with a wide range of sensor modalities. From eye tracking and expressed emotion tracking via facial expression, to gold standard EEG, GSR, ECG, EMG and other sensors – all integrated in iMotions’ easy-to-use platform.
Brochure: Medical / Healthcare
Measurements of psychophysiological responses are routinely used in human behavior research in order to test potential differences between patient groups.
Discover how you can apply such measurements to patient-doctor interactions, medical protocols, and other healthcare contexts with iMotions, the platform for integrating and synchronizing biosensor data in any environment.
Brochure: UX and Usability Research
Eye tracking and other biosensors provide deeper insights into human behavior. In UX and usability you can now get objective data to identify problem areas, quantify experiences, understand emotional responses and much more.
iMotions provides a tailored UX solution that gives UX professionals the tools needed to elevate their insights.
Brochure: Human Behavior Research
Read how the application of biosensors are routinely and increasingly used in human behavior research in order to understand the relationship between physiology and psychology (and vice versa), and discover how to work with them in your research.
Brochure: Screen-Based Eye Tracking Solutions
Explore visual attention and eye tracking processes in screen-based environments with iMotions.
Screen-based eye tracking helps you gain a deeper understanding of participant responses to websites, mobile apps, games, media, or any other screen-based stimuli. The iMotions Screen-Based Eye Tracking Module is a single platform for integration and research with eye tracking and other biosensors and includes advanced analytic tools for understanding visual attention like gaze mapping, areas of interest, heat maps, and more.
Brochure: iMotions Module Descriptions
Learn how to scale multi-modal biosensor research with individual software modules that come together as add-ons with the iMotions software platform. Individual modules can be activated and deactivated to meet your specific needs.