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2025 Tourism Recreation Research Open Access Peer-Reviewed
Physiological measurement techniques in virtual tourism research: three caveats for future studies
Griffith University
Research on virtual tourism is receiving substantial scholarly attention. Existing studies on virtual tourism tend to apply self-report methods to assess user experiences, overlooking the potential of physiological measurement techniques. Empirical work in conceptually related areas, contends physiological methods have a demonstrated capacity to unearth unconscious mental processes, which can help mitigate potential cognitive biases […]
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