We set-up an internal remote behavioral research study, using our remote data collection platform and had employees at iMotions participate so that you could see behind the scenes of conducting remote research. Employees could choose when and where to participate from their own computers using the web cameras and microphones they had.
Table of Contents
The purpose of this series is to showcase the potential of combining surveys with remote data collection tools such as web camera based eye tracking, facial expression analysis, voice analysis, and web camera based respiration in remote behavioral research.
For this study, we created an imaginary pizza restaurant called Il Martello, “the hammer”. (This name is in honor of our founder and CEO, Peter, because he includes “hammer” in much of his naming).
Research Questions
We imagined that there was a pizza company that wanted to test their menus and their video advertisements.
For the menus they were interested in figuring out whether to go with a “build your own pizza” model or choosing from a predetermined list of pizzas.
For the video advertisements, we were interested in figuring out which ad was engaging and to whom it was engaging.
Learn More
- RDC Study: How to Use Surveys and Biometrics Together
- RDC Study: Building a Study
- RDC: Analyzing Data
Stimuli
For this imaginary pizza business, we made two menus and two video advertisements. Feel free to download the stimuli if you are looking to set-up a teaching or demo study.
Surveys
In this study, participants completed three surveys. These were built in iMotions with the Advanced Study Builder that is part of iMotions Core.
- The first survey was about some basic demographic information including questions about whether people lived with other adults or children and how busy they were during a typical week.
- The second survey asked them about their current appetite.
- The third survey asked them about pizza preferences. The pizza preference questions ranged from asking about favorite and least favorite toppings to how often participants eat pizza and whether they order takeout.
Menus
The menus served as an example of static stimuli. Both menus were presented to all study participants.
Video Advertisements
The video ads were an example of dynamic stimuli.
One ad included scenes of people eating pizza in groups with the narrator discussing the social aspect of pizza. It shows groups of people in different contexts sharing pizza and generally have positive facial expressions.
The other ad focused on convenience and displayed scenes in which food was being prepared and scenes showing people doing everyday errands (grocery shopping, looking through a fridge, walking up stairs, and cars in traffic) . These scenes only showed individuals and none of them seem particularly thrilled.
After uploading the study to the iMotions Cloud, we sent out the participation link to iMotions employees. Those who wanted to participate did so on their own computers, whenever they wanted, wherever they wanted.
Follow us on our remote behavior research journey and be sure to sign up for the Remote Behavioral Research webinar!
