Consumer Insights
UX Research Lab
Conduct UX research with cutting-edge tools designed to uncover key consumer insights. By leveraging advanced biometric methodologies such as eye tracking, facial expression analysis, and biosensors, digital UX research helps you evaluate user interactions, emotional responses, and user decision-making processes. Optimize website designs, apps, and digital experiences for engagement and usability, ensuring they meet consumer needs and expectations.
How the Lab Works
- iMotions Lab is the foundation of the setup. It is a single software that runs on a PC computer and allows for study setup, data collection and data analysis.
- External hardware and multiple camera feeds can be connected to iMotions providing a rich in-synch tapestry of data for analysis.
- iMotions integrates with Qualtrics and other popular survey providers as well as having its own survey capabilities.
- Data can be collected in-person or remotely over the internet from participants own devices.
Compatible with MATLAB, SPSS, E-Prime and more.
Feature Highlights
The UX Research Lab is a research platform that provides a comprehensive toolbox for assessing user experience on all digital platforms.
Capture Visual Attention
Eye Tracking captures visual attention of users, how long they focus, and their gaze patterns. This data reveals which elements attract attention, guiding improvements in design layout and information hierarchy.
Emotional Engagement Analysis
Gauge users’ emotional reactions by combining Facial Expression Analysis and GSR to capture both visible and physiological responses. Facial Expression Analysis reveals real-time emotional expressions, such as happiness, surprise, or frustration, during interactions with content. GSR complements this by measuring physiological arousal, indicating the intensity of the emotion, even when it may not be consciously expressed.
Website and Mobile Testing
Test user experiences seamlessly across devices with the Mobile Testing Stand, designed for reliable UX research on smartphones and tablets. This hardware stabilizes devices, enabling accurate data collection with tools like eye tracking and facial expression analysis. Evaluate usability, engagement, and emotional responses across various screen sizes to ensure consistent, high-quality experiences for all users.
Generate Ready-to-Present Visualizations
Generate ready-to-present visualizations to showcase key UX insights with metrics like heatmaps, gaze paths, and user journey maps. Heatmaps highlight areas of high visual attention, while gaze paths reveal the sequence and flow of user focus across an interface. Combine these with user journey mapping to illustrate interactions, helping stakeholders easily understand engagement patterns and identify opportunities for design improvement.
Integrated Video and Data Synchronization
Record user interactions alongside biometric data for a holistic view of their experience.
Applications in UX Research
The UX Research Lab can be customized to support your specific use case.
Website Optimization
With iMotions, customers can collect real-time biometric data such as eye tracking, facial expressions, and physiological responses while users interact with a website. This rich data uncovers subconscious reactions and attention patterns, enabling precise optimization of site layout, content, and navigation to enhance user engagement and boost conversion rates.
User Journey Mapping
iMotions allows researchers to capture and analyze biometric signals throughout a user’s interaction with a product or service. By mapping these emotional and cognitive responses at each touchpoint, customers can identify hidden pain points and opportunities to streamline the user journey, making the experience more intuitive and satisfying.
Usability Testing
Using iMotions, customers can enhance traditional usability testing by integrating biometric measures. Eye tracking reveals where users focus their attention, while facial expression analysis and physiological data provide insights into their emotional states. This comprehensive approach uncovers usability issues that might be overlooked with standard testing methods alone.
Mobile UX Testing
Conducting usability testing on mobile devices using a mobile testing stand allows researchers to observe real user interactions in a controlled yet natural setting. This method captures authentic touch gestures and device handling, helping identify mobile-specific issues like touch targets and screen responsiveness to optimize the app for handheld use.
A Versatile Platform
We can help you figure out the best set-up for your current research questions and resources. iMotions is flexible. As your research progresses and your analyses become more complex or your resources change, your designated Customer Success Manager can help you adjust your customized iMotions UX Research Lab to your upcoming needs.
In-Lab Controlled
Environments
Online Testing
Virtual
Environments
Mobile Studies
Remote Data Collection
No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, voice analysis, and respiration studies with respondents wherever they are, whenever it suits them. This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results. Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.
Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultancy
All users have a dedicated Customer Success Manager who helps you get started using the software and can assist with additional training.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Pricing
All options include
- Support with 24h SLA
- Customer Support Manager
- Access to help articles, videos and demo studies
- Frequent software updates and improvements
Prices reflect examples for various lab setups excl. hardware. Customize to fit your budget and needs.
Shown prices are for Academic licenses.
Basic
The essentials for conducting UX research with biometric tools.
- Heatmaps/Gaze Paths etc.
- Emotion Metrics
- Attention Metrics
- Surveys
Package includes
CoreEye TrackingFacial Expression Analysis