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Affectiva Media Analytics
Optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows – unobtrusively and at scale.
The Industry
Challenge
Understanding audience and consumer engagement is more crucial than ever, as brands vie for attention in an increasingly crowded digital landscape. To stand out, businesses need real-time insights into how consumers emotionally respond to content, ads, and experiences, allowing them to refine their strategies effectively, and quickly. Visibility alone isn’t enough anymore—capturing attention and creating genuine emotional resonance is what truly sets brands apart. Traditional approaches to gaining insight into emotions are costly, time-consuming and do not scale.
The Media Analytics
Solution
Affectiva Media Analytics is the gold standard for brands, advertisers, and consumer researchers who want to make sure their campaigns have the desired impact the first time.
Behind the intuitive analytics tools and seamless interface of the Media Analytics platform, lies years of dedicated innovation to constantly be at the forefront of emotional engagement measurement. This commitment has led to the creation of the largest database of facial expression images in the world, providing the framework for unbiased and unparalleled accuracy in analyzing human emotion and emotional responses.
Using Affectiva’s proprietary cutting-edge facial coding technology, the Media Analytics platform provides deep, data-driven insights into viewer reactions, helping businesses optimize content, enhance user experiences, and drive measurable, invaluable, impact.
Ad Testing
Analyze how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges.
Entertainment Content Testing
Understanding viewer emotional engagement with content such as movies and trailers is key to creating experiences that make the viewer want to see more.
Develop with state-of-the art Facial Coding AI
Power your application or service with our Facial Coding AI. We offer both an API service and a SDK for integrating our Facial Coding AI into your own products and services.
Facial Coding API
Feature Highlights
Device Agnostic
Across mobile, tablet, desktop and physical environments. The technology works with optical sensors, standard webcams, near infrared & RGB.
Customizable & Intuitive Analytics
Easily integrated with proven survey and other
implicit metrics to give a “whole brain” picture.
All delivered within the tailored Affectiva
interactive dashboard.
Seamless Integrations
Self-serve job setup and APIs to integrate seamlessly with survey platforms, enabling easy operational execution.
Comprehensive Coverage to Drive Actionable Guidance
31 facial classifiers, 9 emotions and proven metrics of overall engagement and net positivity. You’d have access to an unparalleled pipeline of measure development & enhancement.
Globally Validated Measures
Our industry leading facial coding technology has proven to optimize, target, and understand ROI across different types of creative content from video ads to movies, and more.
Unrivaled Scale, Accuracy and an Understanding of Cultural Context
With 17M naturalistic face videos and 9B frames of data, our system allows us to train classifiers with unparalleled accuracy and take into account a huge variety of cultures and face types.
See Media Analytics in Action
Try it out!
Open the playground and see how the technology works in real-time. Please note that the demo runs on a slightly older version of the SDK.
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I think the accessibility of the team and the engagement of the team is phenomenal. The willingness of everyone to work with us in creating what we need to create and answering the questions that we need to answer, making sure that we have the tools to be able to do that. Not a lot of vendors in my experience go to quite the length that Affectiva team has done, which has been a pleasure to work with.
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Affectiva’s Emotion AI technology has provided powerful insights around how people experience sound in our short film, 3 Pills. During the film’s creation, I had concerns that the visceral sound effects could disconnect viewers.Through measuring the emotional impact of our unconventional music with Affectiva’s technology, findings showed that the sound effects in question actually lead to a stronger viewer connection. I see this technology as a highly valuable complementary source of data — a new dimension.
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Affectiva’s Emotion AI technology is a fantastic addition to Nature’s ad testing research. We can easily embed it within our surveys and then monitor and analyze a respondent’s facial expressions and emotional response as they’re watching an ad. The output enhances our understanding of why the creatives are performing as they do and enables us to get very granular, pinpointing moments of emotional engagement within the ads that we’re testing. This allows us to give very specific recommendations and add optimization advice on a scene by scene basis.
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At CloudArmy, most of our solutions are generated through a combination of tools forming an implicit response. What was missing was a moment-by-moment system 1 metric, that can be integrated with other sources of information, such as survey responses. The ability to have robust temporal data is really valuable. For us, it was a natural thing to come to Affectiva for the scalability of the technology and great integration on the platform.
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Using Affectiva’s Emotion AI analysis in a recent ad trailer test allowed us to pinpoint the exact moment where viewers emotionally disengaged while watching. Pairing those metrics with viewer commentary provided a deeper understanding of exactly what about the trailer was losing people, and enabled our client to make effective changes prior to the trailer launch.
Get in touch
Have a chat with us about how Media Analytics can help you with real system 1 insights into media consumption.
