Affectiva Media Analytics

Affectiva Emotion AI is integral to Kantar’s Link suite of creative solutions. We’ve relied on it for over 8 years to help evaluate and diagnose ROI across different types of creative content. Affectiva is unrivaled in its sphere in terms of scale, accuracy, contextual understanding and flexibility in meeting our business needs.

Duncan Southgate
Global Creative & Media Lead, Insights Division at Kantar

I think the accessibility of the team and the engagement of the team is phenomenal. The willingness of everyone to work with us in creating what we need to create and answering the questions that we need to answer, making sure that we have the tools to be able to do that. Not a lot of vendors in my experience go to quite the length that Affectiva team has done, which has been a pleasure to work with.

Kate Monninger
VP of Campaign Analytics, MarketCast

Affectiva’s Emotion AI technology has provided powerful insights around how people experience sound in our short film, 3 Pills. During the film’s creation, I had concerns that the visceral sound effects could disconnect viewers.Through measuring the emotional impact of our unconventional music with Affectiva’s technology, findings showed that the sound effects in question actually lead to a stronger viewer connection. I see this technology as a highly valuable complementary source of data – a new dimension.

Christian Wenger
Director & Filmmaker,

Affectiva’s Emotion AI technology is a fantastic addition to Nature’s ad testing research. We can easily embed it within our surveys and then monitor and analyze a respondent’s facial expressions and emotional response as they’re watching an ad. The output enhances our understanding of why the creatives are performing as they do and enables us to get very granular, pinpointing moments of emotional engagement within the ads that we’re testing. This allows us to give very specific recommendations and add optimization advice on a scene by scene basis.

Lizi Pritchard
Associate Director, Nature

At CloudArmy, most of our solutions are generated through a combination of tools forming an implicit response. What was missing was a moment-by-moment system 1 metric, that can be integrated with other sources of information, such as survey responses. The ability to have robust temporal data is really valuable. For us, it was a natural thing to come to Affectiva for the scalability of the technology and great integration on the platform.

Thom Noble
President & CSO, CloudArmy

Using Affectiva’s Emotion AI analysis in a recent ad trailer test allowed us to pinpoint the exact moment where viewers emotionally disengaged while watching. Pairing those metrics with viewer commentary provided a deeper understanding of exactly what about the trailer was losing people, and enabled our client to make effective changes prior to the trailer launch.

Paige Guge
Design Researcher, Vidlet