Veröffentlichungen

Abstract This study addresses the entrepreneurial intention–action gap by investigating the integration of Marketing Technology (MarTech) and neuromarketing within experiential entrepreneurship capstone courses. Using a pre experimental one group pretest posttest design (lacking a control group, thus precluding causal claims), the study involved 1726 final year undergraduate students. Neuro feedback utilization was operationalized via logged […]

Abstract: Virtual reality motion sickness (VRMS) seriously affects user comfort and Quality of Experience (QoE) in immersive video systems, making objective and continuous assessment essential. Existing questionnaire-based methods are subjective and discontinuous, while physiological-signal-based approaches often rely on unimodal sensing or shallow fusion. To address these limitations, this paper proposes a multimodal physiological representation and […]

Abstract: Safe intent recognition for assistive robots remains challenging when integrating neural, muscular, and gaze signals, particularly under sensor degradation or failure. We propose TriSaFe-Trans, a lightweight tri-modal transformer that fuses electroencephalography (EEG), electromyography (EMG), and eye-tracking (ET) data via modality-specific temporal convolutional networks (TCNs) and bidirectional gated recurrent units (BiGRUs), combined with reliability-gated cross-modal […]

Abstract Sustainability concerns are increasingly shaping food policies, yet the widespread adoption of sustainable food products remains limited. Among the strategies adopted to address environmental challenges in the food system, upcycled foods represent a promising solution. However, despite their potential environmental benefits, upcycled foods still face substantial resistance at the consumer level. This is due […]

Perspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and emotional aspects, especially in the context of communication content perception, where no established electroencephalography (EEG) measures have assessed these components. In […]

Driver emotion significantly impacts traffic safety, driving behavior, and driving experience, often being directly influenced by different driving scenarios. To explore this relationship, we present EmoRoad, a multimodal dataset capturing emotional, physiological, and behavioral responses under diverse driving scenarios. These scenarios are defined by three dimensions, each with two conditions: road scenario (urban/suburban), traffic density […]

This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]

This study examined how task complexity and self-regulated learning (SRL) support strategies relate to learners’ cognitive load and emotional engagement in a Metaverse Learning Environment (MLE) using multimodal indicators. College students (N = 42) completed three game-embedded tasks of low, mid, and high complexity while receiving cognitive-regulated support (CS), motivational-regulated support (MS), or no additional support (control […]

This study examined how task complexity and self-regulated learning (SRL) support strategies relate to learners’ cognitive load and emotional engagement in a Metaverse Learning Environment (MLE) using multimodal indicators. College students (N = 42) completed three game-embedded tasks of low, mid, and high complexity while receiving cognitive-regulated support (CS), motivational-regulated support (MS), or no additional support (control […]

Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]