iMotions Blog
Veröffentlichungen
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2025 Frontiers in Psychology Open Access Peer-Reviewed
Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising
Ruhr West University of Applied Sciences + 2 more
Introduction: As social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention relative to surrounding non-sponsored content. Subtle cues (e.g., disclosures, call-to-action (CTA) buttons) may alert users to the commercial nature of these posts or remain unnoticed in rapid-scroll environments. In […]
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2025 Journal of Sensory Studies Open Access Peer-Reviewed
Analysis of Flight Search on the Web Using Eye-Tracking
University of Presov
This paper explores consumer behavior during online flight searches using eye-tracking technology, focusing on visual attention and decision-making on e-commerce platforms. The study involved 32 university students, aged 19–25, tasked with finding flights based on specific requirements. Data were collected using the Smart Eye AI eye tracker and analyzed through heatmaps, gaze mapping, and areas […]
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2025 ICER '25 Conference Proceedings Open Access Peer-Reviewed
Modeling Students’ Emotions in Computing Education: A Context-Specific Multi-Modal Approach
The Ohio State University
Emotions are context-specific and unfold dynamically during tasks such as programming. However, most emotion recognition systems are built using generic data and often overlook contextual nuances. This dissertation bridges affective computing and computing education by developing a context-specific, multi-modal dataset that integrates physiological, behavioral, and self-report data from programming students. Building on this dataset, I […]
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2025 Current Psychology Open Access Peer-Reviewed
Processing every bite: A neuroscientific analysis of the eating experience and its cognitive and emotional dynamics
Università IULM
Our eating experiences are largely shaped by brain perceptions rather than the intrinsic qualities of the food itself. Therefore, to provide a comprehensive analysis of these experiences and their impact on our cognitions and emotions, it is essential to assess their neural underpinnings. This research employed a consumer neuroscience approach, integrating neuroscientific techniques with self-report […]
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2025 Artificial Intelligence in Education Gated Peer-Reviewed
Challenges of Applying Computer Vision for Emotion Detection in Educational Settings: A Study on Bias
Vanderbilt University
Understanding students’ emotions is important for creating adaptive learning environments. Advanced computer vision models like HSEmotion and EMONET are used for real-time emotion detection, but their effectiveness in real educational settings is insufficiently explored. Typically trained on adult datasets in controlled environments, these models encounter challenges due to varying camera angles, lighting, resolution, and skin […]
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2025 PETRA '25 Open Access Peer-Reviewed
Acceptance, Usability, and Emotions- An Extension of the UTAUT Designed for AI Virtual Assistants in the Context of Housing Modernization
Hamburg University of Applied Sciences
The integration of AI virtual assistants (AIVAs) into daily life raises critical questions about acceptance, usability, and emotional reactions. This paper explores these constructs within the context of the German state-funded KIMM project, which investigates the use of AIVAs to support the modernization of rental housing stock. To better understand users’ interactions with AIVAs, we […]
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2025 PETRA '25 Open Access Peer-Reviewed
Emotional Manipulation in Phishing Emails: Experimental Study of Affective Responses and Human Classification Errors in a Simulated Email Environment
Hamburg University of Applied Sciences
Phishing emails are a type of social engineering designed to extract sensitive information from individuals and organizations. Phishing attacks can exploit psychological mechanisms-such as fear and urgency-to trigger impulsive decision-making and security errors. Given the growing threat of phishing in recent years, this paper investigates emotional manipulation through phishing emails by examining affective and behavioral […]
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2025 Transportation Research Part F: Traffic Psychology and Behaviour Gated Peer-Reviewed
Optimizing sound alerts for traveler information systems: Insights from a driving simulator and eye tracking study
University of Arizona
Traveler information apps provide drivers with timely alerts about crashes, work zones, and road closures, using accurate, agency-reported data to enhance safety. This study evaluates the effectiveness of different types of road incident alerts in enhancing driver responses using a driving simulator, eye-tracking glasses, and a questionnaire. This study assesses driver reaction and perception behavior […]
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2025 EDM Consortium Papers Open Access Peer-Reviewed
Investigating Cognitive Strategies in a Mental Rotation Task using Eye Tracking Heat Maps
IIT Bombay
This research explores the use of heat maps derived from eye-tracking data to identify cognitive strategies in mental rotationtasks. Traditional methods like eye-tracking metrics and interviewshave limitations in capturing the full spectrum of strategy use. Wepropose heat maps as a novel methodology to bridge the gapbetween behavioral outputs and cognitive processes. Ourpreliminary findings demonstrate distinct […]
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2025 Journal of Advertising Research Gated Peer-Reviewed
Similar Facial Expression Responses to Advertising Observed Across the Globe: Evidence for Universal Facial Expressions in Response to Advertising
Affectiva
Effective measurement of audiences’ emotional responses has become a key need in advertising and content research. Analysis of facial responses has become a widespread tool to do so. However, there has been doubt expressed by some authors about the degree to which facial expressions are universal signals of emotional state. Most of the literature exploring […]
Forschungsbericht 2025
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
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