iMotions Blog
Veröffentlichungen
-
2026 European Journal of Information Systems Open Access Peer-Reviewed
How do attention and emotion drive donations in charitable crowdfunding? An empirical study of users’ cognitive and physiological responses to image content
Copenhagen Business School
This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images that […]
-
2026 Journal of Business Venturing Insights Open Access Peer-Reviewed
Poker face and steady voice: Gender and reactions to emotional neutrality in crowdfunding
University of St. Gallen + 4 more
While emotional neutrality (e.g., maintaining a neutral face, speaking with a calm voice) can help entrepreneurs project a sought-after image of rationality, the effectiveness of such displays is context-dependent and gendered. In the emotionally resonant world of crowdfunding, the value of neutrality is ambiguous, as it may conflict with audience expectations of expressiveness. Building on […]
-
2026 Buildings Open Access Peer-Reviewed
Evaluating WELL-Informed Biophilic Façades in Automated Retail Environments: A Multimodal Eye-Tracking and Facial Expression Analysis
Inner Mongolia Technical University of Construction + 3 more
Abstract Global urbanization redirects attention toward the sensory quality of the built environment as a decisive factor in public health and psychological resilience. In automated retail, façades function as sensory interfaces to mitigate the psychological alienation and sensory deprivation inherent in automated nodes. This preliminary study proposes and empirically validates a multimodal evaluation framework for […]
-
2026 International Journal of Health Sciences and Research Open Access Peer-Reviewed
Effect of Meditation on Galvanic Skin Response
B. J. Medical College & Sassoon Hospital
Background: Meditation is a mental practice in which a person intentionally focuses their mind on a particular object, thought, sensation or awareness to cultivate calmness, clarity, emotional balance and heightened consciousness. Meditation significantly influences the autonomic nervous system by reducing sympathetic activity and enhancing parasympathetic activity. Aim: The present study was conducted to find out […]
-
2026 International Journal of Advertising Open Access Peer-Reviewed
The carousel effect: leveraging sideways swiping for enhanced ad effectiveness in social media
University of Wuppertal
Carousel ads introduce a unique interactive element to in-feed social media advertising by prompting consumers to swipe sideways. Four studies offer novel insights into the “carousel effect” that results from the interactivity and multi-card structure of carousel ads. An exploratory investigation of how consumers perceive and experience carousel ads reveals four experiential themes: curiosity, convenience, […]
-
2026 International Journal of Advertising Open Access Peer-Reviewed
The carousel effect: leveraging sideways swiping for enhanced ad effectiveness in social media
Schumpeter school of Business and economics, University of Wuppertal
Abstract Carousel ads introduce a unique interactive element to in-feed social media advertising by prompting consumers to swipe sideways. Four studies offer novel insights into the “carousel effect” that results from the interactivity and multi-card structure of carousel ads. An exploratory investigation of how consumers perceive and experience carousel ads reveals four experiential themes: curiosity, […]
-
2026 Electronics Open Access Peer-Reviewed
A Cross-Corpus Evaluation on Spontaneous and Dynamic Facial Expressions for Automated Emotion Classification
University College London
Abstract: The growing availability of facial expression databases (FEDBs) has accelerated the development of empathic AI systems designed to promote emotional awareness and well-being. However, most existing systems are trained solely on posed (acted), static databases featuring exaggerated and stereotypical displays. Such portrayals may not accurately represent the real-world expressions that are often subtle, heterogeneous, […]
-
2026 Frontiers in Medicine Open Access Peer-Reviewed
Eye-tracking biomarkers of clinical expertise in ECG interpretation: statistical and machine learning evidence
King Abdulaziz University
Introduction Interpreting the electrocardiogram (ECG) is a fundamental clinical skill, and mistakes are still prevalent in the workforce, especially among trainees and non-specialist clinicians. Eye-tracking technology has recently become a popular method for investigating visual expertise. However, few studies have integrated visual behavior metrics with machine learning to accurately classify expertise levels. Methods The original […]
-
2026 Music & Science Open Access Peer-Reviewed
Examining Links Between Music-Induced Physiological Response, Active Engagement with Music, and Musical Competence
The Society for Education, Music, and Psychology Research + 3 more
Abstract The present study investigated the links between music-induced physiological response and active engagement with music to understand individual differences in musical competence. Building on McPherson and Williamon’s differentiated model of musical giftedness and talent as the theoretical foundation, the study treated individuals’ music-induced physiological response as an indicator of natural abilities. Active engagement with […]
-
2026 Gated
The Signal in the Noise: Hierarchy and Robustness of Physiological Audience Alignment during Narrative Media
Abstract Communication research traditionally prioritizes receiver variance, often overlooking how a single message induces commonality across distinct systems. Drawing on classical theory, we propose that effective messages entrain the biological rhythms of the audience. In a large-scale experiment (N=198) monitoring eye-tracking, heart rate, and electrodermal activity during a film, we mapped this alignment. Results reveal […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
iMotions – Wissenschaftliche Ressourcen
Suchen Sie nach Whitepapers, Validierungsberichten oder Forschungsergebnissen, die die multimodalen Funktionen von iMotions veranschaulichen?
Teilen Sie Ihre Forschungsergebnisse
Über 850 Hochschulen weltweit mit einem iMotions-Labor zur Erforschung des menschlichen Verhaltens
73 der 100 am höchsten eingestuften Universitäten
Über 710 veröffentlichte Forschungsarbeiten unter Verwendung von iMotions
iMotions wird für einige der interessantesten Forschungsstudien zum menschlichen Verhalten eingesetzt, die von Spitzenforschern auf der ganzen Welt durchgeführt werden. Kontaktieren Sie uns, damit Ihre Veröffentlichung hier vorgestellt wird.
Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.
„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
Wir möchten Sie daher bitten, die Verwendung von iMotions an geeigneter Stelle anzugeben.
Wie zitiert man iMotions?
APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.