iMotions Blog
Veröffentlichungen
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2025 Journal of Travel and Tourism Marketing Open Access Peer-Reviewed
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures
The University of Queensland
Safety communication is increasingly used for destination promotion, while current scholarship predominantly focusing on its roles in image-repair and risk prevention, scarcely studied its promotional potential. This study, drawing on social exchange theory, examines how in-flight safety videos evoke curiosity and emotional arousal, influencing destination recommendation behavior. A one-way factorial experiment (N = 88) compares […]
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2025 Exploring Health and Well-Being Communication in Japanese Context Gated Peer-Reviewed
When a Proposal Is Rejected: Distributing Deontic Rights in Emergency Care Team Interactions in Japan and the UK
Yokohama City University + 2 more
Joint decision making in team interaction is key to successful healthcare. In such a context, the leader’s rejection of a colleague’s proposal could happen, which could be face-threatening (Brown and Levinson in Politeness: some universals in language usage. Cambridge University Press, 1987; Goffman in Psychiatry 18:213–231, 1955). This chapter multimodally analyses team interactions in emergency […]
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2025 Journal of Consumer Behaviour Open Access Peer-Reviewed
The Role of Emotions and Imagery in Financial Decision-Making: A Comparative Analysis of Neuromarketing and Self-Report Data
SP Jain School of Global Management + 3 more
Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision-making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery. Using a mixed-method approach, including neuromarketing methodologies such as eye-tracking and galvanic skin […]
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2025 IEEE Transactions on Affective Computing Open Access Peer-Reviewed
Quantifying Emotional Arousal through Pupillary Response: A Novel Approach for Isolating the Luminosity Effect and Predicting Affective States
University of Essex + 2 more
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2025 Business Ethics Quarterly Gated Peer-Reviewed
The Role of Empathy in Leadership Ethics: Examining Empathic Relational Leadership Practice through Video-Based Methods
George Washington University + 1 more
Using a relational leadership lens, this study aims to gain a deeper understanding of empathic conversations with a focus on leadership ethics. It adopts an entitative perspective in relational leadership and examines leadership conversations as a two-way influence relationship, highlighting their interdependencies and collective role in the co-construction of meaning. Data from facial expression software […]
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2025 Applied Sciences Open Access Peer-Reviewed
An Eye-Tracking Study on Text Comprehension While Listening to Music: Preliminary Results
University of Thessaly
The aim of the present study was to examine the effect of background music on text comprehension using eye-tracking technology. Ten Greek undergraduate students read four texts under the following four reading conditions: preferred music, non-preferred music, café noise, and in silence. Eye movements were tracked to assess visual patterns, while reading performance and attitudes […]
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2025 Nature Open Access Peer-Reviewed
A Multisensor Dataset of South Asian Post-Graduate Students Working on Mental Rotation Tasks
Indian Institute of Technology Bombay
Spatial thinking, in general, and mental rotation, in particular, have seen sustained research attention due to such abilities playing a critical role in STEM (science, technology, engineering and mathematics) learning. The recent development of sensor-based approaches to identify, understand, and measure cognition and affect opens up new possibilities to study such topics. We collected galvanic […]
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2025 Frontiers in Psychology Open Access Peer-Reviewed
Emotional contagion in dyadic online video conferences-empirical evidence based on self-report and facial expression data
Ludwig-Maximilians-Universität München (LMU Munich)
Introduction: Emotional contagion is an essential and prevalent emotional process in social interaction and comprises the transmission of emotions between two or more individuals. The vast majoriy of prior research explored the emotional contagion in face-to-face human interaction. The present study explored the degree to which emotional contagion occurs in dyadic online video conferences, using subjective […]
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2025 MDPI Brain Sciences Open Access Peer-Reviewed
Neurophysiological Markers of Design-Induced Cognitive Changes: A Feasibility Study with Consumer-Grade Mobile EEG
Paracelsus Medical University
Background: Evidence-based design aims to create healthy environments grounded in scientific data, yet the influence of spatial qualities on cognitive processes remains underexplored. Advances in neuroscience offer promising tools to address this gap while meeting both scientific and practical demands. Consumer-grade mobile EEG devices are increasingly used; however, their lack of transparency complicates output interpretation. […]
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2025 Journal of Commercial Biotechnology Gated Peer-Reviewed
Application of Instructional Technology Based on Biometric Identification and Artificial Intelligence Technology in Construction of Personalized Learning Paths
Jilin Animation Institute + 2 more
Current research on personalized learning paths based on artificial intelligence (AI) generally has black-box problems. It relies more on learning behavior data and lacks real-time monitoring of learners’ physiological states, leading to delayed personalized adjustments, lack of explainability of decision-making logic, and difficulty in gaining the trust of educators and learners. This paper integrates multimodal […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
iMotions – Wissenschaftliche Ressourcen
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Über 710 veröffentlichte Forschungsarbeiten unter Verwendung von iMotions
iMotions wird für einige der interessantesten Forschungsstudien zum menschlichen Verhalten eingesetzt, die von Spitzenforschern auf der ganzen Welt durchgeführt werden. Kontaktieren Sie uns, damit Ihre Veröffentlichung hier vorgestellt wird.
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„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
Wir möchten Sie daher bitten, die Verwendung von iMotions an geeigneter Stelle anzugeben.
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APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.
- Tipps und Tricks zur Verwendung von iMotions Lab: Band 1
- Betrugsbekämpfung bei Online-Umfragen: Was tun, wenn Ihre Befragten nicht echt sind?
- Digital Twins mit menschlicher Beteiligung: Wie Echtzeit-Biosensordaten die Simulatorforschung revolutionieren
- Digitale Zwillinge im Marketing und in der Marktforschung
